Though there have been many rumors floating around for the past few years about Apple moving from the decidedly unstable and lethargic AT&T network to the generally satisfying network of Verizon, I’m here to tell you it ain’t gonna happen. As recently as two weeks ago rumors sprang up again this time with photos of parts of what looks to be a smaller version of the iphone. At the same time Verizon was in the middle of its advertising campaign slamming both AT&T and the Apple iPhone. It immediately surprised me that these two things would be happening at the same time. Would Apple really be ok with it’s hopeful future partner slamming its pride and joy? Doubtful.
Apple is well known for freezing out people who speak against it. John Carmack, co-founder of ID Software, was quoted by the blog TUAW saying: “I’ll be invited up on stage for a keynote one month and then I’ll say something they don’t like and I can be blacklisted for six months.”
Even going back to the Intel relationship that took so long to cultivate, you can see how Apple’s hurt feelings and stubborn way of doing business ruffled feathers. Much of this delay was caused by the ill-tempered words said between the two company heads.
Apple has proven that it’s partners will either play by their rules or not play at all. Everyone should remember that Apple went to Verizon first with the plan of the iPhone. But Verizon acted like Verizon, never quick to adopt new and unproven handsets. They passed and so Apple went to AT&T. Without even seeing the proto-type AT&T agreed to Apple’s plan. AT&T was in need of some revenue and had faith in the-way-of-the-Jobs.
There is nothing to suggest that Apple has forgotten the snub by Verizon and at this point there is no real reason for Apple to partner with Verizon. There are other options. Both Sprint and T-mobile would certainly benefit more than Verizon by getting the next generation iPhone.
Sprint has the leading 4G network and has committed to moving past 3G in a major way with their WIMAX network. They also have reasonable all-you-can-eat plans in place and have shown they are willing to take risky steps in order to separate themselves from the competition. If Sprint was to get the iPhone they would almost certainly be propelled into the front past AT&T. Sprint would, of course, have to avoid the same pitfalls that befell AT&T. Spotty network coverage, even in highly populated areas, being the biggest factor. If they don’t then both Apple and Sprint could see a large backlash from unhappy customers that may have just switched from AT&T hoping that Apple had finally found a fitting network provider for their beloved handheld.
T-mobile, in my opinion, has the most potential for not only improving its customer base and market share here in the US, but also for improving the iPhone itself. T-mobile has just unveiled a new set of all-you-can-eat plans that are advertised at starting at half the price of its competitors and with any luck would be able to create a similarly competitive plan for the iPhone. I would hope that Apple would seriously consider building in UMA capabilities so that iPhone could work like the UMA BlackBerry’s that T-mobile already runs. T-mobile might be the only cell network provider that is not afraid of letting their customers use open Wi-Fi networks to take calls, thus not using their allotted minutes. This feature would also help eliminate the argument about T-mobile’s less than amazing coverage area. Even rural areas have Wi-Fi. Imagine an iPhone that automatically switched to using the Wi-Fi network of your office or home and no longer cost you precious minutes….ah, what a wonderful dream. T-mobile is huge in the rest of the world and is hungry to capture more of the US market. Getting the iPhone on their side would be a massive win for the company.
Both Sprint and T-mobile would also be more likely to let Apple be Apple and control what it wants to control. Verizon has recently been quoted as saying that they are still hungry for the iPhone, and there is no doubt that the iPhone would benefit from its pre-existing network. But Verizon should have done their homework and focused their ads on the AT&T and not the Apple iPhone.
Now, with all that said, I will admit that Apple has a tendency for misdirection and proven the power of rumors, especially rumors that last for years, to create frothing early adopters, but I don’t see them playing nice with Verizon anytime soon. Apple has the power to choose and to bend its partner’s into the shape that they want. Verizon has been and continues to be a very rigid company who is known for not bending to any imposed will.
by
I am a self taught student of digital media. I started out at Virginia Commonwealth University studying art and communication design then was pulled into the non-profit world and moved to DC. I grew up in VA but now live in CA.


November 16, 2009 at 9:31 pm
That really sucks. I wanted to believe the rumors and was all hopeful for a Verizon iPhone by June :(
November 17, 2009 at 6:32 am
Good article however you negleted one point that I really believe is crucial. Verizon operates a CDMA network and the iPhone is GSM phone. Some people believe Apple would make a seperate phone for Verizon. I am not one of those people. If you look at Apple’s product lines you see they are very streamlined and a seperate model really doesn’t fit their philosophy. Also CDMA is an irrelevant standard that really doesn’t even work in other countries. I don’t think Verizon will be seeing the iPhone until they’re 4G network, which will leave CDMA behind, is in place.
November 17, 2009 at 11:38 am
Thanks everyone for reading..
Michael, you bring up a good point and one I meant to include. Thanks for pointing it out. I completely agree that the CDMA issue is another hurdle, rather blockade, to the iPhone going to Verizon
November 17, 2009 at 11:42 am
Thanks for your post Lawrence! Really interesting :)
November 18, 2009 at 11:03 am
Not in other countries? Uhmm, well, sorta not. Yeah, not in UK or the Euro continent. But Mexico, Canada, and some parts of S. America. S. Korea, China (IIRC), and maybe Japan, but my memory is getting fuzzy about that now. So yeah, it doesn’t work in lots of places that GSM does. But to say that it doesn’t work in other countries, that’s just incorrect.
It does present a technological hurdle for an iPhone on VZ. It surely isn’t “how do we do that?” because RIM and others have done it before. For Apple it would probably be “How do we do this in an extremely amazing way, that makes us look smart and cool.” Either way, it’s not unprecedented. You make some good cases for other providers being a more agreeable path for Apple tho. Oh, and I have a vested interest in VZ, so feel free to take what I say with a grain of salt. No offense taken.
November 18, 2009 at 12:59 pm
I think his point and mine, was that GSM is overwhelmingly used in the world whereas CDMA is not. I used to work for a company that used VZ in the USA but had to pass around special (AT&T, T-mobile) phones that worked when we needed to travel abroad. Apple, I think, would prefer to put one chip in a phone that worked across borders. CDMA is in other places than the US, but not nearly as many places as GSM. Also, VZ is moving past CDMA, so this entire argument is destined for a short life.
November 18, 2009 at 3:02 pm
Actually, your original point was that Apple has a long memory and would hold the current slate of VZ’s negative advertising against them. GSM & CDMA on a single device has been around for years. Not an insurmountable issue.
Now GSM & CDMA & HSPA+ & LTE? That hasn’t been seen yet to my understanding. That would be important.
Bottom line, I don’t disagree with your assertion about Apple holding a grudge. I do disagree that CDMA represents a serious hurdle to Apple. If it will make Apple money to open the iPhone to a new market (and there are > 100 M CDMA users in the USA), then I’m certain they can find a way.
November 17, 2009 at 7:12 am
Finally, fresh and insightful article about the Verizon iPhone debate that seems to make perfect sense.
As Verizon said in their court documents against AT&T’s lawsuit, the truth hurts.
November 18, 2009 at 12:57 pm
I think his point and mine, was that GSM is overwhelmingly used in the world whereas CDMA is not. I used to work for a company that used VZ in the USA but had to pass around special (AT&T, T-mobile) phones that worked when we needed to travel abroad. Apple, I think, would prefer to put one chip in a phone that worked across borders. CDMA is in other places than the US, but not nearly as many places as GSM. Also, VZ is moving past CDMA, so this entire argument is destined for a short life.
November 17, 2009 at 8:23 am
What really sucks is at&t! I love my iPhone and at&t signal strength drops and calls are lost as i move from the front to the back of my house – talk about spotty coverage – sheesh! I’d give my business to any company except at&t if they had the iPhone.
November 17, 2009 at 10:38 pm
You forgot to factor in one thing…. profit. That’s what motivates corporations. They’ll be in bed with their biggest enemy tomorrow, if it meant making another billion. John Carmack? Well he doesn’t make them any money. Corporations are amoral. They only care if it translates to $$$. Either way. If you are costing them $$$ they hate you. If you are making them $$$ they love you. The Verizon deal may still happen, no matter what the corporations PR centres are doing.
November 19, 2009 at 12:12 am
Can’t say I agree with your write-up. Other than the fact that the “went to Verizon first” has always been a rumor… people keep neglecting the fact that Verizon is already in the process of deploying their 4G LTE network in select markets now, and have issued a statement that they plan to have the 4G LTE network fully integrated by the end of 2010. iPhone on Verizon’s CDMA? Definitely not. iPhone on Verizon’s powerful 4G LTE network? Absolutely.
December 31, 2009 at 10:18 am
okay so basically you have T-Mobile and your just hoping for it to come to T-Mobile
look at what you say…. its all for T-Mobile and your not even getting your facts straight
VERIZON IS GETTING ITS 4G LTE CELL PHONES UP THIS YEAR WHEN SPRINT IS ONLY BROADBAND 4G WHICH ISNT EVEN FOR CELL PHONES.
yeah nice try though!
December 31, 2009 at 11:37 am
Liam – I get it, you disagree with me. That’s fine. But just so the facts are clear – I do not have T-mobile. I have actually only had them once back when the first BB Pearl came out. At that time I hated their service and with my travels they currently do not represent a feasible option for me. Their coverage in rural areas is horrendous. The only aspect that SOME of their phones has that can make up for that is the UMA tech.
We’ll see soon enough if the next iPhone goes to Verizon.