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Future-Proofing Your Passion: Using Tech to Stay Profitable

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Oleg Mokhov is the world's most mobile electronic musician and web + visual design enthusiast. He travels the world and makes music that's a cross between Four Tet, Röyksopp, and Boards of Canada.
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Individuals, companies, and even industries get obsolete and wither away like clockwork. And it’s almost always by not adapting to new technology. If you want to future-proof your passion, you need to not get left in the tech dust.

Using the latest tech to stay profitable with your passion – forehead-smacking obviousness, right? Of course you need to stay relevant and even be ahead of the curve if you want to keep making money with your work you’re passionate about. But some people do indeed get caught up in how they do their work, rather than just doing their work – all the while thinking they’re “ahead of the curve” when in actuality they’re simply investing time in getting good in a technique that’ll become outdated.

They focus on getting good at some technique or mastering a platform (ex. “Twitter ninjas”), when they should be simply getting better at what they do, being curious as to what’s next out there, and then using that to further expand their reach (ex. people who do amazing work and use the latest tech to get it out there in ways that are cheap and convenient to folks).

When that technique and platform becomes obsolete (ex. MySpace), all they have to show for it is mastery of something that’s outdated. In other words, nothing useful. But you know what never gets outdated? Truly great work.

So you don’t want to become reliant on just technology or platform, or get good at using just a single specific one. You want to be amazing at what you do, be passionate (again, no surprises here), and then use tech to stay independent and relevant. And especially using the new tech that’s on the edges – the stuff that seems almost impossible now but will be commonplace in the near future.

Every new generation is defined by what seemed impossible in the previous generation. What seemed impossible before self-published media platforms such as Woork Up, bands recording and selling by themselves, one-person developer and filmmaker outfits is now commonplace. And the individuals that were there years before others are some of the most independent and profitable in their field now. The popular blogs that started early are a huge example of this.

Writer/speaker Merlin Mann stresses the importance of being curious, soaking in the weird tech stuff that’s currently at the edges, and focusing on your talent, not your modus operandi. He says: “What‚ out there right now that‚ about to stop being impossible? Where will it happen? Who will (most loudly and erroneously) declare it‚ total bullshit? Who will mostly get it right‚ possibly too early? Who will out what it means to our grandkids? Who will out how to put it in everyone‚ front pocket for a quarter?”

Okay, so what am I trying to say with all of this? Focus on your great work, be curious about what’s going on at the edges of tech, and use that to stay profitable with your passion.

Try to learn from others’ mistakes rather than your own – look at all the individuals, businesses, and even industries that withered by the wayside because they got good at one tech, platform, or model, stuck with it and refused to explore, and eventually become obsolete and lose money.

COMMENTS

  • Hector A. Henry S.

    Nice post. because it give another air to what might be you are doing in your company, blog, o what ever you do. What make you the best its thet you dont defend all companies and give you real point of view that i think make a diference.

  • Victor Boba

    Great post. I agree that it’s your abilities and your work that makes you a success, and not necessarily the gadgets or tools. But I also believe to get the edge today you must have a thorough knowledge of what’s out there for spreading your marketing and organizing your business and thoughts.

    Learning about a better software product to better serve your needs towards success is something that is easy to accomplish on a daily if not weekly basis. Find blogs of others you want to emulate and find what they’re using and use it. There are so many new products out there in both software and hardware that will help you progress as an Entrepreneur. I love using Evernote for everything I want to keep indexed. I use Mindmeister for online mind-mapping. The list goes on and on. If you go to http://www.Mindmeister.com they have lots of free maps to look at with links to great software that’s free or really close to it for business and entrepreneur-types.

  • Rebecca

    Good post. Over the years I have heard a lot of people say that the secret to success is to learn a specific program, programming language, or other narrow skill set. While often it is necessary to learn that skill set you can’t rely on limited knowledge to carry you through long-term. I remember when the way you proved that you could design was to use iFrames. Or as you mentioned look what happened with MySpace. Look how much times had changed.