Archive for October, 2010

Why Apple Destroys Competitors: 3 Lessons You Can Use

Wednesday, October 6th, 2010

It’s safe to say that Apple destroys its competitors in the consumer electronics industry. Sure, Windows is more popular than OS X, but Apple stands strong with it’s zero debt, recession-proof quarterly earnings increases, iand Pod, iPhone, iPad, and Mac sales.

Not to mention the totally-subjective-but-you-know-it’s-true sexiness and superiority of the hardware design. You don’t have to be a Mac fanboy to appreciate the quality.
There’s a few simple reasons as to why Apple destroys competitors. And those reasons are 3 lessons you can use for your own stuff: products, business, web design, art, whatever.

But first, it’s interesting to see some competing companies trying to figure out Apple’s secret. However, the secret is: there is no secret. Apple’s way of doing things is pretty simple and public to see by anyone. Here are the 3 lessons I saw from how Apple operates and dominates:

1. Follow your gut instinct.
Apple goes against common business practices. They do their own thing, don’t jump into trends, and they inevitably end up setting trends instead. Just look at how late in the mp3 player and phone games Apple came in, yet they set the standards for both. The same goes for them not jumping into the “hot” netbook market and instead releasing the trend-setting iPad a year later. Apple also ships without
“important” features, don’t do industry-standard things that they don’t want to (pre-release info, social media), and limit the number of product releases a year. The lesson here is to have the courage to follow your gut instinct, not what the trend and market dictates.

2. Care about details no one else does.
From the industrial design to especially the software interfaces, Apple simply pays attention to getting certain details right – details that most competitors don’t pay attention to. And while it’s hard to quantify why this works, it really does in a subconscious consumer-turning-into-a-passionate-fan way.

3. Passion really does fuel a leading business.
Yep, it sounds so corny. And it’s forehead-slapping common sense to some. But it really is true, and a lot of entrepreneurs get caught up in numbers and market this and that and forget this simple fact. Again, another intangible thing, but it’s a part of Apple’s success. It shows in the presentations Steve Jobs gives, the commercials, the packaging, even the intro video you see when you first turn your new Mac on. Jobs was quoted as saying (paraphrased): “Why do we do what we do? We create consumer products we’d be proud to recommend to our family and friends.”

Jeremy Toeman and Greg Franzese said that “the real secret to Apple’s success is that there are no secrets”. But John Gruber of Daring Fireball put it best when he added: “It’s that simple: Apple cares about details that no other company cares about, and these details matter.”

So whatever it is you do, simply care about details that none of your competitors care about.

The Internet Is Still Not For Everyone

Tuesday, October 5th, 2010

By Antonio Lupetti @woork
It radically changed the way we all interact and it has become the main medium of mass communication of our (if not all) time. Nevertheless it is used by just a few. How and why the Internet is still a technology available to less than 29% of the global population.

Since the early days of the Internet, the number of users who have access to the network has been growing with a highly exponential trend. Within a decade in fact, it has gone from 360 million users of year 2000 to the current 2 billion users: an increase of 444% worldwide.

However, although the data show a substantial increase in the ten years we considered (2000-2010), a strong gap is still obvious if we consider the ratio between the global population and those who actually have access to the network of all networks.

According to figures from the first half of 2010 and published on Internet World Stats the rate of penetration of the Internet on the entire global population does not exceed 29%.

Africa, with over one billion inhabitants, is the continent with the lowest penetration rate with a figure which is around 10% of the population. The bloody civil wars that have plagued many African countries for decades, the instability of governments and the consequent lack of investment in infrastructure planning, have been the main causes of this disparity.

In countries like the Democratic Republic of Congo, Liberia and Burundi, the percentage of population connected is around 0.5%. Mozambique with its 22 million inhabitants barely reaches 2.8%.

In Asia the situation is no better. Out of a total of 3.8 billion people, slightly more than 21% of them have access to the Internet. The reasons are manifold and lie in part in the geography of the area, characterized by open rural areas with average population density, in which the diffusion of the Internet is almost absent, in part in the boost of some repressive governments which imposed, through censorship, a substantial degree of control and access blocking.

In China the number of users connected to the network is around 420 million on an estimated population of about 1.3 billion people (approximately 31%). For other countries in the Far East such as Bangladesh, the rate of Internet penetration is around 0.4% for 158 million people, while it reaches only 0.2% for Myanmar (one of the countries with the highest degrees of on-line censorship) that has 53 million inhabitants.

Far more encouraging are the data coming from Europe and North America where the percentages of users connected to the network, respectively, are around 58% and 77% of the population. In these areas, in macroscopic terms, the best economic conditions combined with higher levels of education and the widespread dissemination of the network are the key factors behind the reduced gap compared to other countries.

For Europe, in absolute terms, Germany is the country with the highest number of users connected to the Internet, over 65 million, or 79% of the population, while the regions at the bottom of the list are located in the Eastern Europe, especially Bosnia-Herzegovina (31 %) and Kosovo (20.8%) which are still paying the heavy legacy of being struck by the Balkans war, during the first half of 1990.

In Russia, just under 43% of the population uses the Internet while in the U.S. and Canada the figure is over 77%.
Lastly, in Latin America and the Caribbean the number of users of the network stops at 34% of the total population. Even in these areas, the lack of infrastructure in a spread throughout the territory and it is one of the main reasons for the limited diffusion.

Argentina is the country with the highest rate of users connected to the network with about 64%. Brazil and Mexico, respectively 201 million and 112 million inhabitants, reached only 38% and 27%. Last places for Bolivia (11%), Cuba (% 14) and Nicaragua (10%).

5 Ways to Use Twitter if You Hate Social Media

Friday, October 1st, 2010

Using Twitter doesn’t mean you have to love social media. In fact, you can hate it.

I know I’m one of the least social-networking people out there. Heck, I’ve never even had a Facebook account. But Twitter isn’t all-or-nothing. I use Twitter for reasons that benefit me. And so can you, without having to share your updates or what you’re up to, connect with people virtually, and all that other social-networking nonsense. Here are 5 ways to use Twitter if you hate social media:

1. Set up a Twitter feed for your blog.
Free services like Twitterfeed and FeedBurner will take your blog’s RSS feed and automatically post a message on your Twitter account whenever you have a new post. The message will have the title of the post and a shortened-URL link to it. Automated hands-off goodness. Why would you want to set this up? To offer a feed for those who prefer to get their latest content via Twitter instead of RSS and/or email. I’ve done this for my blog detailing my music-making and business-building adventures.

2. Use Twitter as customer support for your site/company/service.
More and more entrepreneurs and companies are doing this. It’s like a hybrid virtual ticket/FAQ system. Your users can quickly send their questions to you (the virtual ticket part). And when you answer them, other users see your reply, thus reducing repeated questions (the FAQ part).

3. Do Twitter searches to find potential leads and clients.
It’s like a pseudo-classified board. You can do keyword searches for your niche, or even search for specific questions or problems that people would have (ex. “I need X for my Y, anybody know someone?”). I’ve personally found web design clients this way.

4. Do Twitter searches to collect free testimonials.
If people are using and digging your stuff, just do a search for your product/service name (or your name if you are the service). When you see positive Twitter messages praising your stuff, you can freely snag that quote and put it on your site or wherever, making sure to put the person’s name (and a link to the Twitter message for authenticity). What’s great is you don’t have to ask permission, since what the person wrote is already public anyway, and you’re attributing and linking to it.

5. Use Twitter as a quick collaboration tool.
Communicate with clients and partners via private Direct Messages. The 140 character limit forces you to be succinct and ask actionable questions. Plus, sending a Twitter message is less of this big thing than an email, so you can fire off quick collaboration questions and updates without making a deal out of it, or taking much time and attention away from your clients and partners.