Increasing your Click-Through Rate on the Display Network We all know the click-through rate (CTR) and conversion rate on the Google Display Network (GDN) is always a lot lower than the search network traffic. However, there are many things you can do to increase the CTR and quality of clicks. Below we will be going … Read more
There are many things you could be doing right now to improve your current Google AdWords campaigns. If you follow all 10 of these tips I guarantee it will increase your ROI and conversions! 1 – Remarketing If you haven’t taken the time to look into remarketing/retargeting you are doing yourself a big disservice. Make … Read more
Bing Conversion Code in WordPress We all know tracking conversions is crucial to your advertising campaign’s success. In our last article we wrote about how to insert the Facebook Conversion Pixel in WordPress. This time we are going to show you how to insert the Bing Conversion code in WordPress. This allows you to pick … Read more
Facebook Conversion Pixel in WordPress As we all know conversion tracking is crucial when running any kind of advertising campaign. Follow the steps below for the easiest way to insert the Facebook conversion pixel in WordPress. This allows you to pick and choose the post and or pages you want to insert the conversion pixel … Read more
Flappy Bird might be dead, but that doesn’t mean there isn’t another mobile app sipping away at your budget! When was the last time you took a look at your display network traffic placements? If you don’t remember, well that means it has been too long. A lot of your budget might be being wasted … Read more
Why you should be remarketing If you haven’t taken the time yet to dig into remarketing, well then I guarantee you are losing out on potential customers. Check out the 5 reasons below why you should be remarketing. 1 – On average only 5% of visitors convert on your website The #1 reason to be … Read more
AdSense may not be the best for your site. In fact, I’ve made more money from other networks. Check out these 4 AdSense alternatives I’ve used.
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