Impreza WordPress Theme Review

The Impreza theme for WordPress is one of the highest rated as well as highest sold themes on ThemeForest, Envato’s theme marketplace. This is perhaps because it is quite functional and a visually appealing theme. To be more specific, it is a game changer for most businesses who have been looking forward to finding a way of creating a beautiful website without hiring a developer. This perhaps justifies why the theme has over 4700 buyers. With so much high popularity, it is worth digging into this theme to find out if it is worth all the attention and hype.

Like all other recently released WordPress themes, Impreza offers many features. Of all the features in its functional and attractive portfolio, the two most stunning ones are that it is fully responsive and retina ready. This indicates that all WordPress blogs and sites having the Impreza appearance are bound to appear stunning on any screen of any Internet-enabled device, ranging from big HD-displays to smartphones. Apart from that, customization is extremely easy. After activating the theme, you get an option to import theme options and another option to import dummy data. This will replicate a similar look to the one found on the theme’s review page.

Let us take a tour of its most important features to decide how powerful the theme is!

Layout and Structure

If you go through the live preview, you will find the theme to be highly engaging. It features high-resolution graphics without cluttering, an issue with several WordPress themes. The visual elements are positioned well to keep clogging at bay and yet offer enough space for displaying full information. The overall appearance is neat and is poised to offer an engaging user experience. The landing page’s slider is also impressive due to its extensiveness and detailed highlighting of visual elements along with textual information without any clutter.


impreza wordpress theme review

With over 600 fonts, 20 predefined skins, 470 icons, 4 header layouts, and unlimited color combinations, this theme is highly customizable for making a unique site in no time. This is perhaps the most comprehensive combo on offer. Although you can choose your layouts, colors, and styling, the beginners with little or no experience can get started with one of the 10 available color styles.

Impreza WordPress theme scores a 10/10 score for customization. It comes packed with the popular drag and drop Visual composer plugin, which you can use to further extend the design of a new site through Impreza.

Flexible Installation to Flexible Animations

impreza installation

You can install Impreza in two ways, through the theme upload function and through FTP. Further, flexibility is experienced in many ways in terms of customization and modifiable options.

There are even advanced portfolio options for generating custom databases for a variety of products as well as appealing animation tools for making content more interactive. With the former, you can create a great company portfolio. It can be easily inferred that flexibility is one area where this theme stands out completely from the other similar themes.

Built in Drag ‘n’ Drop Visual Composer

The drag n drop editor is a breeze to use but in Impreza, it gets highly functional and customized. This is because it comes with the Visual Composer plugin without you paying anything extra for it. This means you can now create an unlimited number of layouts, and you can see what you will get on a page in real time, while you are designing.

Visual Composer can be a bit powerful for creating a small blog. In that case, you can use the theme’s shortcode generator that allows selecting the required block and entering in the desired options.

WooCommerce Ready

This is another cool feature! With full support for WooCommerce, there is no need to struggle with WooCommerce styling to make it fit with your site. Impreza automatically applies all styles according to the preferred design. You can even integrate transaction mechanisms, if needed. In short, you can easily put up your own online store and start selling the desired products or services in no time.

Vivid Backgrounds

Impreza supports some useful video backgrounds through .mp4, .webm, and .ogv video formats. It also implements horizontal parallax backgrounds as per the movement of cursor, which is even applicable on mobile screens. You can also add parallax effect to any section’s background on a page.  

Translation Ready

Impreza is WPML optimized, which means you can work with multiple languages. The theme adopts the best translation practices as well as language files for efficient translation. It is easier to have a site running in your native language.

SEO Optimization

No WordPress theme is complete without having proper SEO semantics. Impreza takes care of this aspect, as it is built with proper HTML semantics and best practices for great interactions with several famous search engines.

Advanced Typography and Portfolio Options

These days, having a portfolio is essential to disclose one’s abilities. You will be happy to have the Impreza Portfolio tools for building your company’s portfolio with indents, adjustable column numbers, and item ratio. The same pleasure is felt when you explore the advanced typographical options for all textual elements.


  • Responsive and sharp display
  • Easy and quick configuration
  • Several advanced options
  • Unlimited design choices
  • Highly customized
  • Flexible
  • Great user support and updates
  • Affordable when compared to other themes


Hardly any, if we have to find one it would be a logo issue discovered when reviewing the theme. For some reason, you have to upload a logo file, you cannot select an already uploaded logo.

Why Should I Pay for Impreza?

In conclusion, paying for Impreza is cost effective although it might seem to be a bit higher than the price of other themes. Just think in this manner: reduce almost $30 that you do not pay for licensing as well as $19 for slider revolution. Keeping in mind all features and flexibility offered, Impreza is certainly a bargain.

Buy Impreza Theme

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  • Ease of Use
  • Speed
  • Support



Impreza is a fully professional and flexible WordPress theme, designed with focus on small to major details. You can use it with any type of site such as eCommerce sites and blogs. It is certainly one of the most intuitive, impressive, and feature-packed themes.

Ease of Use

The theme author has tried to make the theme as beginner-friendly as possible, this makes it very easy to use and operate, even if you do not have a developer or a more experienced WordPress user guiding you.


I tested the speed using GTmetrix and it got a very decent score for a theme of its size. The test was carried out with the theme’s demo content, without optimizing the website, and it recorded a page load time of 3.92s.


Impreza is actively supported by UpSolution, an elite author on ThemeForest. Judging by their reviews and comments on the theme page, they know their stuff and they are always ready to help you out if you have an issue.

4 thoughts on “Impreza WordPress Theme Review”

  1. If someone and doesn’t have web development experience no matter what they use they will struggle. This includes the website builders as well. I see many butchered sites made by people who think building a descent site is easy and go down the DIY path. It often makes it easy for their competition as a result. However this theme is good – one of the better ones i have used and i find making descent looking pages quickly using vc is fast once you get the hang of it. I am used to manual coding and ACF. However for cheaper sites this theme is a good fit. I also see people worrying about 10 or 30 dollars when buying a theme. This often makes me laugh as a good website will cost you thousands of dollars in time – especially if you have to analyse your brand and market position and build a descent ux as well. 20 or 30 dollars is nothing by comparision of what you will invest if you are building a site properly

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