Google AdSense is one of the most popular ways of generating revenue on the internet. One of the reasons for this is that it is intended for web sites that have a good combination of content and traffic – a lot of both.
For the smaller web sites that are either just starting out or having trouble generating traffic, do not expect any significant revenue from AdSense. And if you do get a lot of traffic, it might still be hard to get approved depending on your location.
Don’t get me wrong, Google Adsense is awesome, and I use it on a couple of my sites. But there are several other Google AdSense alternatives you can deploy on your website, and it is only smart to check out all your options. Not just any alternative will do, there are some basic criteria you should consider if you hope to make any worthwhile revenue. A few qualities would be:
- Reputation – Here we are not just talking about scams, but the success others have experienced using the ad network.
- Terms – Consider the payout terms, do they allow you to use other ad networks alongside their ads, do they allow you to customize your ads, when and how do you receive your payments.
- Advertisers – You must consider the kind of adverts they serve to publishers in relation to your blog. You cannot be blogging about personal development and be displaying ads for “pharmaceutical”.
4 Popular AdSense Alternatives
Mediavine is by far the best AdSense alternative I have ever used. They also have a great reputation in the community and their support is by far the best you’ll find in this industry. I currently use them on a couple of my websites. I increased my earnings 25% overnight just by moving one of my sites from Google AdSense to Mediavine.
What are the requirements for getting into this awesome network?
- You must produce original content in categories such as food, parenting, DIY, health, fitness, fashion, travel, crafts, education, finance, lifestyle, or entertainment. However, they still said to apply, even if you are outside of these niches.
- Exclusive access to both your mobile and desktop ad inventory.
- Your site must have at least 25,000 sessions a month (per Google Analytics) and be in good standing with Google AdSense. Your site design must be one that accommodates Mediavine’s ad placements.
Payment methods: They support the following methods of payment every 30 days:
- Direct Deposit / ACH
- Wire Transfer
They also have an awesome loyalty program. The longer you are with them, the more you can make on top of your regular earnings.
Ezoic is a technology company (NOT an ad network) that has been around since 2010 and consists of an impressive 9,000+ active publishers. They are also a long-standing Google Certified Publishing Partner.
They create a layer of machine learning that lives between your ads and readers. Their technology uses AI and multivariate testing to determine the exact combination of ad locations, sizes, and quantities that resonates best with each unique reader – guaranteeing all visitors have a positive experience on your site while optimizing ad revenue simultaneously.
Ezoic’s website optimization platform helps you improve revenue and user experience metrics at the same time by learning from visitor behavior over time and then adapting the ad layout for each user based on these learnings.
This means better user experiences for each visitor (improved time on site, bounce rate and page views per visit), and as a result more revenue for you! Typical improvement is at least 50%. Here’s an example of how their technology is able to customize the ad layout for each unique visitor:
How It Works
Ezoic uses Google Adsense. So your site still needs to be approved with AdSense to use Ezoic. But I still view this as an AdSense alternative, due to the fact that they are delivering a lot more for your site than just monetization.
You also must have at least 10,000 visitors per month. The primary request for this requirement is because with fewer visitors their AI-driven technology simply wouldn’t be able to help improve your revenue. In other words, AI needs a good amount of data to make decisions. And of course, content-driven sites are their primary focus.
Ezoic supports all technologies and all CMS platforms (WordPress of course) when integrated via nameservers or CDN. This is because their system operates at the DNS/Proxy level.
You can keep all of your existing ad demand and ad partners as well. Ezoic is simply a testing layer that does not affect any existing ad relationships or programmatic settings (if you’re integrating with your DFP).
Ezoic has two different types of plans that sit on top of their free core platform. They also have different free trials and no crazy long-term contracts. This means you can give their additional features a try before fully committing.
After a 30-day free trial (where you keep 100% of the site’s earnings), Ezoic then keeps the revenue of a single ad at the bottom of the page that looks like this:
Their system is, therefore, ad-supported (paid for by ads generated by the system). And they claim that most publishers still make 50-300% more ad income (net – even after Ezoic keeps the revenue from a single ad), Ezoic is paying for itself and is essentially free.
If you do not want to opt for using the ad-supported version, you can opt for a subscription-based on the amount of income you earn.
Payments go out at the end of the month, between the 27th and 31st. The minimum payout amount is $20. But this can also be changed to whatever you prefer.
They support the following methods of payment:
- Direct Deposit / ACH via Payoneer
- International Bank Transfer via Payoneer
If you have any questions about Ezoic, feel free to ask me below in the comments. Or you can reach out to Marc Leipold, a Business Development Manager at Ezoic: firstname.lastname@example.org.
One of the top choices for small and large businesses alike, Media.net is the result of a cooperative effort between Yahoo! and Bing to be a significant competitor for Google’s AdSense in the online advertising industry.
The reputation of both of these companies is unquestionable as they still hold strong name recognition and consumer influence in their respective industries. Media.net, on the other hand, has a questionable reputation with publishers. Most publishers complained about their RPM falling or media.net suspending their accounts so close to payout periods.
Media.net terms are fairly realistic, your website should meet the following requirements:
- A significant amount of original English content
- Most of your traffic should come from US / UK / Canada
- A good amount of visitors already using the website
- No excessive advertising
You can read more on their program guidelines here – Media.net Program Guidelines
Payment Methods: Payments due to Publishers are paid on a 30-day basis for accounts with at least $100 or more in earnings. Payments are made via wire transfer or PayPal.
Infolinks is a global advertising platform offering ad solutions for both publishers and advertisers. Online advertisers utilize the Infolinks Self-Serve Marketplace to customize their own campaign. Advertising with Infolinks means delivering brand messages to engaged users. Online bloggers and website owners monetize their websites with Infolinks while keeping the look and feel of their sites undisturbed.
Infolinks publishers can select their winning Infolinks ad combination from our ad unit buffet: InFold, InTag, InText, and In-screen. It takes less than a minute to integrate Infolinks on a publisher’s site.
Payment Methods: Infolinks offers low payout limits. $50 for PayPal. You can also get payment straight to your bank account.
I have personally used Infolinks in the past and have had great results with them!
Ad Networks That Have Shut Down
- Kontera was acquired by Amobee in 2014.
- Chitika shut down in 2019.
One thing that evolves from this brief discussion and analysis of AdSense alternatives is that an ad model does not stand alone, apart from the business. Any ad model is not a complete revenue solution due to the lack of a business plan or marketing strategy. The design of the web site itself can be an obstacle to future growth.
So when beginning the process of searching for an alternative to AdSense, remember that AdSense may not be the problem, or the solution, for your revenue-generating issues.
Before leaving you to ponder the possibilities, keep in mind that these various alternatives have an application process you have to go through to get accepted. Like AdSense, there are restrictions that can keep you from being accepted as well as restrictions on your use of the service.
For example, AdSense does not allow you to use a competitor’s campaigns on your site, which obviously limits you from pursuing multiple potential revenue streams. Even if the alternatives look good, the details can be easily missed and can have you wondering why the other guy is no better than AdSense.