Black Friday sale – Grab 30% off Perfmatters, Novashare (+ other deals)

Wow, what a year. It’s been exciting and hectic as Brett and I pour all of our time and effort into improving our WordPress plugins. We do this full-time; it’s not just a hobby for us. We’re proud that we’ve been able to provide more one-on-one support than users are typically used to in the space. The positive feedback we get from clients always makes our day.

We’re running a Black Friday sale on our Perfmatters and Novashare plugins from November 15th through December 2nd, 2024. Use the discount code: BLACKFRIDAY for 30% off new licenses!

We only do one sale per year, and we are raising our prices in 2025 to better handle our support approach (we always go the extra mile, and we want to continue doing that), so this is the time to grab it. All purchases made before 2025 will be grandfathered in at the existing prices (see more details). Make sure to also check out some of the other sweet deals at the bottom of this post.

• Perfmatters plugin
• Novashare plugin
• Deals on products/services we personally use
• Other deals worth checking out

Perfmatters plugin

Slow WordPress sites have higher bounce rates, fewer conversions, and rank worse. Perfmatters is a lightweight WordPress performance plugin that includes all the optimizations we’ve compiled over the years to gain an extra edge over the competition. Get all the secret sauce from our sites and sleepless coding nights with a few clicks.

Our primary focus right now is to help you resolve those frustrating Google Core Web Vitals warnings, fine-tune how assets load, and decrease total load times.

We pushed out 16 updates for Perfmatters in 2024

Besides fixing a ton of bugs throughout the year, here’s a quick summary of just a few of the things we added and improved in our Perfmatters plugin in 2024. Many came directly from users’ feedback.

• Updated plugin settings UI. What was previously the Assets tab has now been replaced by three more specific tabs, JavaScript, CSS, and Code. The main Script Manager toggle has been moved to Tools. Additional subheaders have also been added throughout to help with organization. 🎨
• Added new minify JS and minify CSS features along with options to exclude specific files from minification and clear generated minified files when necessary. A big reason we added this (besides a number of requests) is that Cloudflare deprecated their minification feature in August.
• We separated out built-in CSS selector exclusions by URL type for increased performance on single and front pages when using the Remove Unused CSS feature. On a large WooCommerce site, we saw a 32% decrease in overall CSS size. 🔥
• Added new local Google Font option to limit subsets that are downloaded and included in the stylesheet. This decreased the font CSS by around 80%.
• Added new lazy loading advanced beta options to manage lazy elements which will allow for element chains in the DOM to be lazy loaded until they enter the viewport.
• Added a new priority option to manual preloads, which can be used to add a specific fetchpriority attribute value (auto, high, low) to individual preload tags.
• We updated our CSS parsing library to the latest version (8.6.0), which should help with correctly parsing mathematical operations inside CSS property values. 📐 It dramatically improves compatibility with products like Elementor, AutomaticCSS, etc.
• Added new defer inline JavaScript option.
• Added new option to separate bock styles.
• Added new disable core fetch option to disable the fetch priority attribute added by WordPress core.
• Added fetchpriority high attribute automatically on critically preloaded image links to help decrease LCP.
• Updated new parent exclusion filters to use DOMDocument instead of regex to allow support for targeting images inside nested containers. 🔥
• Added additional DOMDocument flag to parent exclusion filters for better compatibility. 🔧
• Added support for delaying script modules.
• Added new tools option to disable optimizations for logged-in users.
• Moved to printing responsive embed styles for YouTube preview thumbnails for better compatibility. 📺
• Added CSS Background Image support for the footer and <figure> elements. 🖼️
• Integrated get_atts_array utility function into lazyload class to prevent redundancy.
• Added an additional check when removing unused CSS to avoid parsing print-only stylesheets.
• Updated content URL reference to use content_url function instead of constant when generating root directory path.
• Made adjustments to option management to prevent autoloading of certain options going forward where it is not needed.
• Made some adjustments to classes dealing with cache directory files to support non-traditional folder structures such as Bedrock. 🪨
• Added a new function to verify the preferred content type from the HTTP header when determining if JSON is being requested. This improves compatibility with certain hosting providers. ☁️
• Added new perfmatters_lazy_elements filter.
• Added new perfmatters_lazy_element_selectors filter.
• Added new perfmatters_is_woocommerce filter.
• Added new perfmatters_minify_js filter.
• Added new perfmatters_minify_js_exclusions filter.
• Added new perfmatters_minify_css filter.
• Added new perfmatters_minify_css_exclusions filter.
• Added new perfmatters_used_css_below filter.
• Added new perfmatters_defer_js_exclusions filter.
• Added new perfmatters_delay_js_fastclick filter.
• Added new perfmatters_defer_jquery filter.
• Added new perfmatters_critical_image_parent_exclusions filter.
• Added new perfmatters_leading_image_parent_exclusions filter.
• Added new perfmatters_leading_image_exclusions filter.
  • These are incredibly powerful, allowing you to exclude assets from preload critical or leading image exclusions using a “parent class” 👨‍👩‍👦‍👦, as the asset itself ( tag) doesn’t always have a unique class on it. It’s great for fine-tuning above the fold/LCP while working around things like images in a mega menu or multilingual flags. Preload and lazy load more precisely in complex setups down to the KB. ⚡
• Optimized plugin logo and other SVG image files in the UI.
• Updated staging site license key exception list with additional formats as well as hosting providers, including Pantheon, SiteGround, and Rocket.net. 🔑
• Compatibility improvements for WooCommerce, GenerateBlocks, Kadence Blocks, Elementor, tagDiv Composer, LiteSpeed, WP Rocket, Gravity Forms, TranslatePress, Divi, Termageddon + UserCentrics, Cookie Notice, Fluent Forms, WPML, GiveWP, Mediavine, Mediavine Trellis, Monumetric Ads, Modula Slider, Breakdance, SHE Media Infuse, Thrive Leads, WP Recipe Maker, and many more third-party plugins and services.

Check out the full changelog.

Novashare plugin

Novashare is a lightweight social sharing plugin developed from the ground up with a performance-focused approach for Google Core Web Vitals. Increase your social shares without slowing down your WordPress site or hindering the user experience.

A few of its many features include share buttons and social share counts, easy native WordPress UI, blocks for every feature (share buttons, follow buttons, click to post) that enable on-the-fly previews and customization, share count recovery, Pinterest image hover pins, highlight and share, and more.

We pushed out 9 updates for Novashare in 2024

We’ve been listening to all the user feedback coming in, and we’re excited about where this plugin is now at. One thing we always keep in mind with Novashare is that performance and simplicity come first.

Here are just a few of the things we added and improved in Novashare in 2024.

• Added new feature that lets you highlight text and easily share it to supported social networks. 🔥
• Added new option to add a custom button in the follow block. Add any SVG code for the icon, change the color, etc. The choices are now endless.
• Optimized share button functionality to open in a new browser tab instead of a popup. This allowed us to completely remove the frontend JS file. One less request and 1.2 KB smaller. 🔥 Pinterest-specific JS to manage image grid will now be printed inline only when needed.
• Optimized plugin logo and inline SVG network icons. Icon sizes decreased on average by 5%! ⚡
• Added new option to control image pin button behavior with additional options to share the post image or show the image grid.
• Added new image grid behavior option.
• Added new Pinterest option to always show image pin buttons instead of only on hover.
• Added share and follow button support for Bluesky and Threads networks.
• Added option to automatically add Mastodon username to the end of a post when shared.
• Added Pinterest description fields back, which tie directly to the parameter shared on Pinterest links to help with internal search. 🔍
• Improved accessibility by adjusting aria-label attributes to be more specific to element actions.
• Moved from using global $post variable to pulling from the queried object to prevent conflicts with other plugins.
• Removed certain rel attribute values from links that are no longer needed for modern browsers. 🔗
• Updated Grow references to Hubbub in the Novashare migrator. 🚚
• Updated staging site license key exception list with additional formats as well as hosting providers, including Pantheon, SiteGround, and Rocket.net. 🔑
• Compatibility improvements for Rank Math and SEOPress.

Check out the full changelog.

FAQs

Deals on products/services we personally use

Here are some other amazing deals on products we use that you might want to check out:

• Kinsta: There has never been a better time to migrate to better hosting. Get 50% off all hosting plans and free migration (Nov. 5 – Dec. 3).
  • Annual billing: 50% off in the first year.
  • Monthly billing: 50% off for the first 6 months.
  • First month free for Single 35k and WP 2 plans.
• InstaWP: 50% off yearly plans (Nov. 22 – Dec. 6). We utilize InstaWP every day for testing plugins/themes, sharing staging sites with clients to troubleshoot, etc. It’s an invaluable tool!
• GeneratePress One: Save up to $50! This includes GeneratePress and GenerateBlocks (through Dec. 3). There is no better combination for performance when it comes to building and designing WordPress sites. And that’s why I use it on all of my sites.

Want to convert your existing site to GeneratePress and GenerateBlocks but don’t have the time? Our friends at WP Boosters and OGAL Web Design can help.

• Proton VPN: Up to 70% off, depending on the plan you choose.
• Imagify: 40% off on the Infinite plan (Nov.19 – Dec. 4). Discount code: BFCM24AFFI
• ShortPixel: 2x more image optimization credits (Nov. 25 – Nov. 28).
• Snagit: 25% off (Nov. 29 – Dec. 6). This is what I use to take all of my screenshots.
• GTmetrix: 35% off on yearly PRO plans (Nov. 18 – Nov. 29). Discount code: BF2024 We use this tool daily to help optimize client’s WordPress sites.
• Fluent Forms: 40% off (Nov. 15 – Dec. 2). A great choice if you care about performance!
• Mangools: 35% off all plans (Nov. 18 – Dec. 1). If you’re on a tight budget, Mangools is an excellent alternative to something like Ahrefs or Semrush.
• Depositphotos: 100 photos/vectors for $39. Or stack multiple (Nov. 20 – Dec. 3).
• MailerLite: 33% off (4 months free) on any annual plan (Nov. 21 – Dec. 17).
• RightBlogger: 50% off the first year on new purchases and upgrades (Nov. 21 – Dec. 2). Discount code: BF2024
• Namecheap: Up to 97% off on domains (Nov. 29 – Dec. 6).

Other deals worth checking out

• Gravity Forms: 50% off (Nov. 25 – Dec. 3).
• MainWP: Save $50 (Nov. 1 – Dec. 1). Discount code: BF2024
• Cloudways: 40% off for 4 months + 40 free migrations (Nov. 7 – Dec. 5). Discount code: BFCM2024
• WooCommerce Product Feed: 30% off (Nov. 21 – Dec. 2).
• Rank Math: 30% off on all products (Nov. 1 – Dec. 7).
• HostWP.io: 50% off on all WordPress hosting plans (Nov. 1 – Dec. 9).
• SKT Themes: 50% off all themes bundle package (Nov. 20 – Dec. 6).
• WPManageNinja: Up to 60% off (Nov. 13 – Dec. 9).
• SureCart: 50% off (Nov. 25 – Dec. 6). An awesome EDD alternative for ecommerce and digital downloads in WordPress.
• SureTriggers: 40% off (Nov. 25 – Dec. 6). It’s like Zapier for WordPress.
• CTX Feed Pro: 40% off (Nov. 15 – Dec. 5) Discount code: BFCM2024
• Challan Pro: 40% off (Nov. 15 – Dec. 5) Discount code: BFCM2024
• Cyberchimps Responsive Theme: 40% off (Nov. 20 – Dec. 8) Discount code: BFCM40
• Discount Rules For Woocommerce: 30% off (Nov. 23 – Dec. 5) Discount code: BFCM2024
• MoreConvert: 15% off (Nov. 24 – Dec. 8).
• Free Gifts for WooCommerce: 40% off (Nov. 25 – Dec. 5). Discount code: BF2024
• GutenKit: 40% off (Nov. 20 – Dec. 8).
• DeoThemes Club: 30% off (Nov. 25 – Dec. 10).
• HashThemes: 40% off all premium WordPress themes (Nov. 23 – Dec. 4). Discount code: BF2024
• Retainful: 30% off (Nov. 1 – Dec. 5). Discount code: BFCM2024
• PowerPack Addons for Elementor: 60% off on all plans (Nov. 21 – Dec. 2).

Summary

We’ve released over 25 updates across our plugins this year. We have a ton of new features planned for 2025. We appreciate your continued support. All of your feedback has been extremely helpful. Keep it coming!

If you have any questions about our plugins or how they work, feel free to drop a comment below. Otherwise, you can grab our Perfmatters and Novashare plugins for 30% off on new licenses from November 15th through December 2nd, 2024. Use the discount code: BLACKFRIDAY