Flappy Bird might be dead, but that doesn’t mean there isn’t another mobile app sipping away at your budget!
When was the last time you took a look at your display network traffic placements? If you don’t remember, well that means it has been too long. A lot of your budget might be being wasted on clicks from kids playing mobile games on their iPhones. I see this happen all the time. Follow the instructions below on how to check your AdWords account and also on how to disable mobile app traffic completely.
Checking Your AdWords Display Network Placements
Navigate into your Display Network campaign in AdWords. Select the “Display Network” tab and then click into the “Placements” tab.
Sort by your “cost” and look at the placements. You might be surprised to see such games as Flappy Bird, Splashy Fish, etc… Most likely these clicks will not convert in your niche. However, you could look at your past 6 months data and conversion data to see if they really don’t convert.
Do you see parts of your budget being wasted on mobile apps? Well, my advice, after carefully looking at your conversion history, would be to exclude mobile app traffic. This includes the iOS store and the Google Play store.
Exclude Mobile App Traffic in Google AdWords
The first step is to browse to your Shared Library. This makes it easier to add the exclusion later on to all of your campaigns. Or you can simply do it via AdWords Editor.
Then click into “View” under Campaign placement exclusions.
Click on the “+ List” to add a new exclusion list.
Then select a name for your list. In my example I named it “Mobile Apps”, and then enter the following in the placements box: adsenseformobileapps.com
Now we have created the exclusion list, we need to add it to your Display Network Campaign. So while on the placements screen from earlier, scroll down to the very bottom and click the “+ Exclusions.”
Select “Placements” from the Add campaign exclusions drop down.
Now add the name of your exclusion list and hit close.
You have now excluded mobile app traffic within your AdWords campaign. Don’t forget to add the exclusion list to your other display network campaigns. Feel free to comment below if you have something to contribute!