How to Increase the Billing Threshold in Google AdWords Beyond $500

Increase AdWords Billing Threshold

In Google Adwords when you setup automatic payments you are billed when you reach the billing threshold. The billing threshold works in tiers and keeps raising until you hit $500 in spend.

Billing Tiers

  • $50
  • $200
  • $350
  • $500

Once you hit $500 in spend you will automatically be billed every time you reach $500 from that point on. Some of us have bigger accounts than others. If you end up managing multiple accounts with big budgets and are dealing with billing issues or an accountant sometimes it can get a little confusing. First of all the billing export from AdWords isn’t the greatest and if you are spending $10,000 or $20,000+ a month then this creates a lot of $500 entries/charges.

For example, if you spend $20,000 in AdWords one month you are going to be charged 40 times.

That is a little ridiculous. So here are instructions on how to increase your billing threshold in Google Adwords beyond the $500 default limit.

Step 1

Check your current monthly spend in the account you are wanting to raise the threshold. To be eligible to raise it you must be spending more than $3,000 a month. (beyond that the threshold will be determined based on historical monthly spend)

Step 2

If you meet the eligibility requirement above then call Google Support at 1-866-246-6453. The Google AdWords support number is open from 9:00 am – 8:00 pm EST Monday – Friday. Tell them the accounts you want to raise the threshold on and they will most likely take your number and email down and let you know they will check on the account(s) to make sure it is eligible.

And that is it! Pretty simple and now your accountant won’t hate you. Also it might be worth mentioning that if you have a very high spend you could be eligible for monthly invoicing from Google instead of charging it to a credit card. Some businesses might prefer doing it this way.

Note: Google got back to me within 2 hours and the thresholds were raised.

As always feel free to leave your comments below!

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Brian Jackson

I craft actionable content and develop performance-driven WordPress plugins. Connect on X, subscribe to my newsletter (once a month), or buy me coffee.

4 thoughts on “How to Increase the Billing Threshold in Google AdWords Beyond $500”

  1. Great information. Thank you for sharing. I got raised to 200 and thought GREAT less times being hit with charges from Adwords. Good stuff.


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