Increasing your Click-Through Rate on the Display Network
We all know the click-through rate (CTR) and conversion rate on the Google Display Network (GDN) is always a lot lower than the search network traffic. However, there are many things you can do to increase the CTR and quality of clicks. Below we will be going over how to disable below the fold ad placements for your display network ads. As always run tests to see how they perform afterwards. You might notice that your amount of clicks goes down significantly due to only high quality ads showing in the above fold placements.
Click into your display network campaign in Google AdWords.
Scroll down to the very bottom and click on the “+ Options” button.
Then select “Excluded” on the Below-the-fold option.
Press “Save” and you are good to go. Monitor the results and change accordingly. I have seen this many times increase the CTR on ads.
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