Best keyword rank checker tools I’ve used throughout my SEO career

When it comes to doing SEO, keeping track of your keyword rankings is very important, even in 2020. How else are you to know how well your content marketing efforts are doing?

I’ve written over 2,500 blog posts and have helped grow sites organically from zero to 1+ million visitors per month. Over this time, I’ve used a lot of different keyword rank checker tools and have come to realize that the most important thing is that its simple, fast, and cost-effective.

Below are some of the best ones I’ve found.

Best keyword rank checker tools

I only list keyword rank checker tools that I have tried and can recommend from personal experience. You can’t go wrong with any of these.

  1. SERPWatcher
  2. AccuRanker
  3. Ahrefs
  4. Advanced Web Ranking
  5. Serpstat

1. SERPWatcher

SERPWatcher is just plain awesome. Combine it along with KWFinder in the same tool for keyword research and you have yourself an all-in-one powerhouse. The UI is amazing, tracking keyword changes over any period of time, watch movement, and even add tags. You can also see the search volume associated with each keyword.

SERPWatcher
SERPWatcher

My favorite SERPWatcher features:

  • It’s really affordable compared to most of the other keyword rank tracking tools.
  • You can track regional keywords.
  • Separate desktop and mobile rankings.
  • Daily updates to keyword rank changes.
  • See the average search volume right next to the keyword so you know if it’s even worth tracking anymore.
  • The interface is blazing fast.

2. AccuRanker

AccuRanker is by far one of the most accurate. It combines powerful filters along with instant checks. That’s right, you can refresh your keyword rankings as many times as you want during the day. Almost every other tool out there has limitations on this.

AccuRanker
AccuRanker

3. Ahrefs

Ahrefs has typically been known for its awesome and extensive backlink data. But they also have a Rank Tracker tool you can use to monitor your keyword rankings. If you’re already using Ahrefs on a day to day basis, you should definitely check it out.

Ahrefs keyword rank tracker
Ahrefs keyword rank tracker

4. Advanced Web Ranking

Advanced Web Ranking is a rank tracker more focused on large volumes of keywords, which makes it ideal for agencies, but can also accommodate in-house SEOs and freelancers. You can monitor your rankings on any search engine and location. The nicest part is that the data is fresh, since the results are not retrieved from a database.

Advanced Web Ranking
Advanced Web Ranking

5. Serpstat

Serpstat has a powerful rank tracker that can help you to analyze organic/paid search results in mobile and desktop versions. You can also track changes in search results of the analyzed keywords instead of separate domains and receive detailed daily reports with the latest site position updates. As a cherry on the top, you can check the site’s positions in search results of any country, region, and city, in all languages.

Serpstat rank tracking
Serpstat rank tracking

Summary

Any other good keyword ranker checker tools that I missed? Feel free to mention them below. I love chatting SEO.

Brian Jackson

I craft actionable content and develop performance-driven WordPress plugins. Connect on Twitter or subscribe to my newsletter (twice a month, no spam).

Leave a Comment