Social Warfare Review – Twitter Share Counts Are Back

I have been meaning to write up a review for a while now on my new social sharing WordPress plugin that I use on this site and never got around to it. I have had a lot of people ask me over the last couple months what I use. So here it is, check out my Social Warfare review and why I switched to it on all my WordPress sites! You can see it in action on the sidebar of this site as you scroll down.

Social Warfare Review

As many of you know, I am obsessed with speed. I will refuse to use a slow plugin and am always searching for faster and better alternatives. A couple years ago I started using SumoMe, then migrated to Monarch from Elegant Themes, and finally am happy with the Social Warfare plugin. Monarch was very slow and was having lots of issues with admin-ajax.php as they create tons of POST requests. Not sure why, but their plugin in my opinion is not well developed.

I have to give a big shout out to Nicholas Cardot, Dustin Stout, and Jason Wiser, the creators of the Social Warfare plugin. I can honestly say for the first time in years I am finally content with my social sharing plugin and am no longer wasting time trying to improve its performance like I was with Monarch.

well done
src: giphy

P.S. Please don’t speed test this page lol as I couldn’t resist but add a gif, sometimes you have to break the rules!


Installing Social Warfare is super easy. You simply login to the Warfare Plugin’s dashboard and grab the latest version.

download social warfare


The registration process is by far the best I have ever seen with a WordPress plugin. There are no license keys to mess with, you simply put in your email and it pulls the available keys from your Warfare Plugins account. Genius!

social warfare registration

They make it super easy on your account to add and deactivate licenses. Here is a snapshot from their dashboard.

social warfare licenses

It’s Fricken Fast!

I have a little playground site that I experiment with speed. You can see that I have Social Warfare running on and I still managed to score a perfect 100/100 with Google PageSpeed Insights on both mobile and desktop.That’s right, it’s possible folks, even with a social sharing plugin.

google pagespeed insights 100 score

And here is a speed test of the page with the plugin running.

fast social sharing plugin
src: Pingdom test

In my setup it doesn’t even add a single HTTP request! That’s right folks, nada. If you are wondering how I did that I would make sure to check out my web perf stack page on that site.

mind blown
src: quickmeme

So you can’t really argue anything about the speed of this plugin, it is blazing fast, period.

Twitter Share Counts

Now the next best part! This was just updated recently, but we now have Twitter share counts back. I didn’t have any shares yet on so I just grabbed a screenshot of my post from last week on this blog. This is a shot from mobile view and you can see the Twitter share count is definitely working! Twitter share counts are an important metric to me and I like letting my readers see the total counts. You can see without Twitter that post would have only had 9 shares.

twitter share counts

It’s super easy to active Twitter share counts as they integrated with the service. Basically you sign in with Twitter, add your domain, turn it on in the plugin and you’re good to go! Note: this only lets you retrieve 7 days back and then everything from there on forward. So for example, it won’t collect shares from two years ago. But going forward it will grab everything. So the sooner you get this installed and setup the better! Otherwise every day you are missing out on share counts.

activate twitter share counts

Custom Tweets

Another awesome feature is the ability to add custom Tweets right from within the WordPress editor! Here is an example below. I added this with one simple click. There are different styles to choose from or you can create your own with CSS.

[clickToTweet tweet=”Check out this awesome Social Warfare review, and get your Twitter shares back!” quote=”Check out this awesome Social Warfare review, and get your Twitter shares back!” theme=”style5″]

Individual Post Options

There are also a lot of individual post options you can change. This can dramatically increase your CTR and shares. You can set specific images, with better heights for sharing, custom messages, you name it! If you have a long post you think might go viral, spend the extra time and make sure everything looks beautiful.

social warfare review post options

Additional Screens

And here are some additional screens from within the plugin options. I can’t show you everything as there is a lot, but it is a quick overview at least.

Display Settings
social warfare display settings

Visual Options


Display Locations


Floating Buttons

This plugin is totally responsive and as you can see in the screenshot below they let you set the break point for mobile. I was actually one of the ones who requested they add this.


Click to Tweet


Social Identity


Link Shortening

They do have link shortening!



And yes they added the ability to change the UTM parameters. As a marketer, I really appreciate this.


Frame Buster

This is a pretty cool feature. Ever seen Sniply? Yes, I fricken hate it. It is so annoying. People trying to piggyback off of tweets. This plugin lets you bypass that.


Share Recovery

I have been through 2 HTTP to HTTPS migrations now with Social Warfare running and didn’t lose any share counts! Brilliant.


Rare Configurations


System Status


Additional Features

  • 5,000 possible style combinations
  • Pinterest images
  • Twitter cards
  • Popular posts widget based on share counts
  • Responsive
  • Shortcodes so you can place them anywhere


No Social Warfare isn’t free. But I don’t think it should be. I believe in supporting developers who make great plugins like this. They have three different pricing models.

  1. Lieutenant’s Package – $24/yr – 1 website
  2. Captain’s Package – $110/yr – 5 websites
  3. Colonel’s Package – $200/yr – 10 websites

It’s not super cheap, but for me the speed alone made me buy it in seconds. And now that we have Twitter shares back as well it is icing on the cake. Support from the developers has also been good, and they even have a Github page for issues and bugs. They are very transparent which is refreshing.

support social warfare

As you can probably tell I love this plugin! It’s rare that something comes along that is so well built and the developers understand that some of us actually care about web performance and speed, while still giving us all the features we want.

Grab Social Warfare

Hopefully this Social Warfare review was helpful for you. If you have any questions about this plugin before buying, feel free to ask me below and I will do my best to answer.

Brian Jackson

I craft actionable content and develop performance-driven WordPress plugins. Connect on Twitter or subscribe to my newsletter (twice a month, no spam).

22 thoughts on “Social Warfare Review – Twitter Share Counts Are Back”

  1. Brian, I finally set it up. Should it show my shares immediately, or will it take a while? Because they’re not there. And do you recommend the floating buttons or not?

    • Did you do the extra Twitter setup in the settings? I don’t like floating buttons, i prefer sidebar and also sometimes the ones at top or bottom of post. And yes, you can deactivate your click to tweet plugin. But you will need to go through and replace wherever you used it with the new insert editor from social warfare plugin. I use their affiliate program and have been making some sales :) Definitely recommend signing up.

      • Thank you… I did do the extra Twitter setup, so I’m not sure why it’s not working. I might change the floating buttons, too. It is kind of distracting. Thanks for that reminder about re-doing my old Click to Tweets… As far as the Twitter problem goes, I think I’ll try contacting their support and see what they say. I’ll let you know what I find out.

  2. Nice review. Very good plugin indeed. I’m just planing to buy. Does single license allow to install it in domain+sub-domain together? Or it is just for a single wordpress install?

    • Thanks!
      You register the license key per domain. You might ask their support about sub-domains. They might be able to add support for wildcard. It definitely is an awesome plugin. I have purchased quite a few licenses already myself.

  3. Hello Brian,

    I bought Social Warfare from your link after reading this review. I wanted to ask you how you got your left of page floating buttons to pop in after the page has been scrolled down a bit. I noticed this happens automatically when other share buttons are present, but I don’t see any at the top of your page here. Also, your buttons on the left are broken (not displaying correctly). I have the same glitch. I reported it, because I’d rather use those buttons than the boxes. Not sure if I’m going to keep SW, honestly. It’s got some cool features that others don’t have, but I was expecting more polish and control for a premium plugin.

    • Hey Chris,
      They are actually still there at the top, just hidden with a media query. That is how I got them to swing in after scroll because the code is still technically there.

      @media only screen and (min-width:1450px) {
      .thecontent .nc_socialPanel div { display: none !important; }

      Also, what do you mean by the buttons on the left are broken? They appear fine on all my browsers. Aside from a few bugs here and there, I have been pretty happy with Social Warfare. I don’t know of a better or faster alternative.


  4. Hey Brian, out of curiosity do you know how newsharecounts calculates the tweet count? Also just so you know when I hover over the buttons on your site there is a small CSS issue with the text missing also some extra padding by default (looking in Chrome) – – not a big deal, just a heads up!

    • Hey AJ, yes I use their newsharecounts integration to calculate the tweet counts. I have used this on multiple sites and always worked good.

      Oops, I will get that CSS issue fixed shortly. Thanks for the heads up!

        • Oh well, it probably works different than how you think. It only grabs new data basically using the API. So basically once you activate the integration you will have Twitter shares from then on… if that makes sense. It won’t grab your Twitter shares from a year ago. There is no solution out there right now to do that. So basically newsharecounts is just scraping the URLs to grab the data.

          • Thanks for confirming Brian. Based on the name I figured it was for new shares only but thought maybe there was a new function in the twitter API for grabbing shares that i wasn’t aware of – guess not :(

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