Any good SEO knows the importance of dofollow backlinks. But they also know that you should have a good ratio of dofollow backlinks and nofollow backlinks. Some nofollow backlinks, like those on Wikipedia, are actually quite good.
Why? My theory is that because the quality of traffic that sees these links is generally higher. It is usually people searching for answers to their problems. I put Quora links in this same boat. So in today’s post, I want to share with you quickly how to add Wikipedia references. It is very easy!
How to add Wikipedia references for a website
I am going to show you how to add Wikipedia references for a website or blog post. This doesn’t mean you should head over to Wikipedia and start creating a bunch of links. But if you have quality content and you can contribute to what the Wikipedia article says, then yes, by all means, do it. But don’t spam links!
Google has said that Wikipedia links don’t have any SEO value. The real benefit from a nofollow Wikipedia link would be for brand exposure and traffic, not to try and manipulate SERPs.
First you will want to sign into your account. It is completely free to have one, so if you don’t just, go ahead and sign up.
So in this example I am going to use my blog post on Google’s change to the Keyword Planner and using close variant keywords. I see that Wikipedia has a page about Google Keyword Planner. And if I look at the article I can see a section called limitations. Now, this recent change from Google is definitely a limitation! So personally I think this is useful information for people to know. So I am going to add some information about that and then add a Wikipedia reference back to my blog post.
After finding the article I now need to write something that helps contribute to the article. So under that section (after I am logged in) I click on the  link.
The next is to actually add the information. It doesn’t have to be very long, just make sure it is helpful. So in this example I add the following:
* As of June 2016, Google Keyword Planner now groups close variant keywords. This makes estimating search volumes more difficult.
Next we need to add the magical part. The nice part about this is that Wikipedia has pre-made templates which makes this very easy. So for this, I click into “Templates” and choose “cite web.”
For a blog post or article on a website you will want to fill in the following fields and click on “Insert.”
- Last name with date (optional)
- Website name
- Access date (you can simply click the calendar icon and it will pre-populate with the current date)
After you click insert it adds the correct citation formatting so you don’t have to worry about it. I then suggest clicking on “Show Preview” just to double check everything. Then add a short summary of what you are adding and click on “Save Changes.”
And as you can see, it is now on the live Wikipedia page with the citation and reference added. Remember, if your citation or reference is not adding quality to the page, an administrator might remove it. So don’t spam!
As you can see, adding Wikipedia references and citations are quite easy since they have templates for you. A lot of people sometimes get overwhelmed when they see Wikipedia, but as long as you know where to click it is pretty fast and simple. And of course you can always bookmark this post for future reference.