WP Rocket Review: Is It Worth Paying For?

WP Rocket is a premium caching plugin for WordPress that launched exclusively in the French market back in 2013 and is now available internationally.

I’m no longer using WP Rocket. This site now uses server-level caching from Kinsta.

A Caching plugin is almost certain to be among the first set of plugins installed by a WordPress site admin. The Popular WordPress caching plugin options for a long time have been W3 Total Cache, WP Super Cache, Hyper Cache and Quick Cache. Although these plugins seemed adequate, but you always feel there is room for improvement.

WP Rocket unlike the other plugins is a premium WordPress caching plugin developed by a team of experts in web optimization; Julio Potier, Jonathan Buttigieg, and Jean-Baptiste Marchand-Arvier.

The idea of creating another solution for speeding up WordPress is not surprising, research shows visitors don’t stick around if your page takes too long to load. The surprising issue here is that someone actually went ahead and created a premium caching plugin. This is huge!

In order to review the plugin everyone has been raving about, I sent an email to the developers of the plugin requesting a review copy but they didn’t grant the request. Instead they gave me a one year license to the plugin for free.

I have used the plugin for about two weeks now and here is my WP Rocket Review. Let me first start with the questions that came to mind when I heard of the WP Rocket.

Is anything wrong with the free options?

Every plugin, whether paid or free has it’s issues. W3TC has too many options and many people have complained bitterly on how it broke their site when they deployed it. Caching plugins are very powerful but If you don’t know what you are doing, they can cause more harm than good.

Why should I pay for a premium caching plugin?

Superior Performance

If it delivers superior performance than the free options, then I will happily pay for it.


If you install a caching plugin, the next thing you will probably do is to search for “best settings for W3TC or WP Super Cache”.

W3TC recently launched add-don options for its powerful WordPress caching plugin to help meet this need but it costs $100. Hyper Cache and Quick Cache were created to help users who felt overwhelmed by the options of the other two plugins.

I assume if I am paying for WP Rocket, I will provided with the best configuration options for the plugin.


If something goes wrong which is almost certain when you are using a caching plugin, who do you call on? If you are using a paid plugin, this should not be a problem as you can easily contact support and get the problem fixed.

Regular Updates

Premium plugins receive more improvements and updates than free plugins. No surprises here as the developer needs to stay ahead in a very competitive market.

I assume WP Rocket will add more features and the developers will continue to improve how the plugin handles caching.

WP Rocket vs W3 Total Cache, WP Super Cache & Hyper Cache

How much does it cost?

It costs $39/yr for a single site’s license, $99 for 3 sites and $199 for unlimited sites. The license gives you access to support & updates for a year.

Setting up WP Rocket

Speed Test

Buy WP Rocket

author bio
Brian Jackson

I craft actionable content and develop performance-driven WordPress plugins. Connect on Twitter or subscribe to my newsletter (once a month, no spam).

32 thoughts on “WP Rocket Review: Is It Worth Paying For?”

  1. Hi! Thanks for your review of WP Rocket. I’ve been thinking about switching to WP Rocket from W3TC for some time now and it looks like it’s time to make the switch.

    • I’m sure it will work fine with WooCommerce Ben, though you always have the option of specifying pages you don’t want to cache – eg WooCommerce checkout.

    • WP Rocket has specific configuration settings for plugins such as Woo Commerce. You just put in a few extra exclusions for things like the shopping cart and it should work great!

      Great review and I have really fallen in love with this plugin.

  2. Simple, fast, logic! Every Cent is it worth!!!
    It is going to be an essential part of a Wordpress Installation!

  3. Hi Ben,
    It works well :)
    You have an option to exclude some page to be cached (for example the order and the cart page).
    You can also don’t cache page when a cookie is detected (the WooCommerce cookie for exemple).


  4. I don’t think it’s worth investing $39/year for this plugin for this marginal improvement over W3TC.
    Lazy load can be enabled by downloading a separate plugin or can be included within the theme.
    What do you say folks?

    • A lot of times now you’re purchasing the support that comes with the plugin. And I haven’t used wrocket nor it’s support but I can tell you it can’t be worst then all the free plugins out there which have little to no support.


  5. Great review, I’ve been using this plugin recently and I’m extremely impressed with it’s performance. I might even consider making it my cache plugin of choice.

  6. So, I’ve been using W3 Total Cache for the last year without problems. However, recently, I’ve found myself looking for a way to speed my website up even further (currently takes 2+ seconds to load). I’ve been looking for the best possible solution – even if it is paid. WP Rocket has been recommended by quite a few people and websites.

    I’m debating whether or not to use it – my one single concern being that W3 Total Cache supports Cloudflare. I can’t seem to find any information on whether or not WP Rocket supports Cloudflare. Anyone have any ideas?


  7. “Caching plugins are very powerful but If you don’t know what you are doing, they can cause more harm than good.”

    The best line i have seen after long time. :)
    Everybody is using Total_Cache and they seems very happy about it. I have never been sooo much attracted to it. Tried but didn’t continue. I have chosen WP_Super_Cache as it seems simple but powerful. It generates html pages which seems fast in Pingdom test.

    But when i came to know WP-Rocket, I am astonished why people giving a bunch of dollars for 1 year for a plugin. I was curious and found this post. Oh , i wanted to test it but it needs money, for a small blog, i do not want to spent money, a lot money actually for a plugin. It would have been good if i could get it monthly like 2$/m or something like that.

    But as soo many users talking about it i think they are worthy, keep up the good work and please think about small bloggers.

  8. Buyer Beware! The WP Rocket website says “30 Days Satisfied or Refunded” so I gave the plugin a try. It did not perform as well as several other caching plugins I was testing, so went to get my money back – and that is when they told me about their secret “refund policy”. It is a fake refund policy because to get my refund 1) I must provide before and after speed test statistics showing no improvement, and 2) I must give their tech support a chance to get improvement on my website. Can you say false advertising? WP Rocket gets 3 out of 5 stars for how good the software performs – and they get a 1 on honesty.

  9. Joe and Carolyn are absolutely right. It is a scam and they will not refund your money. WP rocket is a SCAM. If you paid by credit card I recommend requesting the charge be removed by credit card company.

  10. Do not buy the WP Rocket Plugin. Although they guarentee, that you get your money back, they do everything to keep the refund.

    • Jonathan from WP Rocket here.

      Well, it seems you have been refunded.

      Please note this mention on the refund policy “We will process your refund as soon as we’re able to”.

      It’s not because we don’t reply you it means that we aren’t going to refund you.

  11. even it is good plug but i hardly don’t recommend to buy wp rocket plug, they so bad for support and they only care for money without help.

    • Hey Mark! I need to update this review, but highly recommend WP Rocket in 2018/2019. It actually works with Kinsta hosting now as well :)


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