WP Rocket Review: Is It Worth Paying For?

WP Rocket is a premium caching plugin for WordPress that launched exclusively in the French market roughly a year ago and is now available internationally.

I am no longer using WP Rocket. This site now uses server level caching from Kinsta.

A Caching plugin is almost certain to be among the first set of plugins installed by a WordPress site admin. The Popular WordPress caching plugin options for a long time have been W3 Total Cache, WP Super Cache, Hyper Cache and Quick Cache. Although these plugins seemed adequate, but you always feel there is room for improvement.

WP Rocket unlike the other plugins is a premium WordPress caching plugin developed by a team of experts in web optimization; Julio Potier, Jonathan Buttigieg, and Jean-Baptiste Marchand-Arvier.

The idea of creating another solution for speeding up WordPress is not surprising, research shows visitors don’t stick around if your page takes too long to load. The surprising issue here is that someone actually went ahead and created a premium caching plugin. This is huge!

In order to review the plugin everyone has been raving about, I sent an email to the developers of the plugin requesting a review copy but they didn’t grant the request. Instead they gave me a one year license to the plugin for free.

I have used the plugin for about two weeks now and here is my WP Rocket Review. Let me first start with the questions that came to mind when I heard of the WP Rocket.

Is anything wrong with the free options?

Every plugin, whether paid or free has it’s issues. W3TC has too many options and many people have complained bitterly on how it broke their site when they deployed it. Caching plugins are very powerful but If you don’t know what you are doing, they can cause more harm than good.

Why should I pay for a premium caching plugin?

Superior Performance

If it delivers superior performance than the free options, then I will happily pay for it.


If you install a caching plugin, the next thing you will probably do is to search for “best settings for W3TC or WP Super Cache”.

W3TC recently launched add-don options for its powerful WordPress caching plugin to help meet this need but it costs $100. Hyper Cache and Quick Cache were created to help users who felt overwhelmed by the options of the other two plugins.

I assume if I am paying for WP Rocket, I will provided with the best configuration options for the plugin.


If something goes wrong which is almost certain when you are using a caching plugin, who do you call on? If you are using a paid plugin, this should not be a problem as you can easily contact support and get the problem fixed.

Regular Updates

Premium plugins receive more improvements and updates than free plugins. No surprises here as the developer needs to stay ahead in a very competitive market.

I assume WP Rocket will add more features and the developers will continue to improve how the plugin handles caching.

WP Rocket vs W3 Total Cache, WP Super Cache & Hyper Cache

wp rocket review

How much does it cost?

wp rocket review

It costs $39/yr for a single site’s license, $99 for 3 sites and $199 for unlimited sites. The license gives you access to support & updates for a year.

Setting up WP Rocket

WP Rocket settings

Speed Test

WP Rocket review

Buy WP Rocket

WP Rocket
  • Pricing
  • Performance
  • Ease of Use
  • Support


WP Rocket is an excellent, easy to configure WordPress caching plugin. It simply works, no time consuming setup process, no blank pages or database errors.

Pricing: WP Rocket costs $39/yr for a single site’s license, $99 for 3 sites and $199 for unlimited sites. Considering that W3 Total Cache, WP Super Cache & almost all other caching plugins are free, one has to consider if it is worth the price. The license gives you access to support & updates for a year and unlike other premium plugins, you cannot use WP Rocket on other websites unless you have a valid license. Having said that, I must say it is an excellent plugin and it is truly worth paying for.

Performance: After enabling the basic options of the plugin, this website was loading in just under 0.48s. I ran into some issues with minification, it made every word on the Genesis theme bold. Disabling the minification of CSS solved the problem. My webhost recommends WP Super Cache over W3TC, with Super Cache, this site averaged a load speed of 0.58s. In terms of Performance, WP Rocket beats WP Super Cache and other caching plugins.

Ease of Use: WP Rocket is very easy to set up. It takes just about five ticks to set up, all which is done in less than a minute. Once that is done, if you view page source, you get this awesome message on “This website is like a Rocket, isn’t ? Performance optimized by WP Rocket”.

Support: For a premium caching plugin, you should expect top notch support and that is what you get, all issues are handled promptly by the developers themselves.

In conclusion, WP Rocket is an excellent caching plugin, you set it up and forget about it. Once you activate WP Rocket, you will realize $39 is really a small price to pay for a fast website.

Merci WP Rocket Team, This is a great plugin.