Best Email Marketing Software Tools

This is a list of the best email marketing software tools.

1. MailerLite

I have used MailerLite since 2016. It’s by far the best email marketing software out there. Free up to 1,000 subscribers and no limits on how many emails you can send.

Visit MailerLite

2. MailChimp

MailChimp is my second favorite email marketing software tool. It has been around for a long time, and just plain works. The UI is awesome, but it can also be expensive due to how many contacts you have.

Visit MailChimp

3. SendGrid

SendGrid is a tool that delivers transactional and marketing email through one platform. They have a free plan that allows you to send up to 12,000 emails per month.

Visit SendGrid

Any other good email marketing software tools that we missed? Feel free to mention them below.

author bio
Brian Jackson

I craft actionable content and develop performance-driven WordPress plugins. Connect on X, subscribe to my newsletter (once a month), or buy me coffee.

4 thoughts on “Best Email Marketing Software Tools”

  1. I highly recommend Activetrail for it has the features among the best email marketing software tools nowadays. Inside, you can choose which email template you can use that best fit the profile of your lead, hence, a positive output would come out. And you can choose if you want to get the email campaign scheduled or not.

  2. Hi Brian
    I received your email today and got looking to see who you use – MailerLite :)
    Then found this post! Any updates here now it’s 2020?
    I need get off Mailchimp as they jacked prices and I’m only really using the email service which means I’m really overpaying I feel…
    Does MailerLite have easy embeds for sign up form pop ups or a wordpress plugin like Mailchimp?

    Lastly, do you get a referral/affiliate fee for these linked providers here? Just curious, not judging. Figured you would/should :)

    • Did some more looking… I see you updated this article:
      So with that and a read of MailerLite website I think I’lll be moving to them too!

      Such a bonus of the info you provide on email and here – I knew I needed make this change but I trust your experience and recommendation which just made this much easier!

      • Hey Steven!
        I do get a small commission if you use the link for MailerLite, but I don’t on the other ones. As you can tell from my newsletter that just went out, I’m actually a happy paying Mailerlite customer too. I never recommend something I don’t personally use or haven’t in the past.

        Mailerlite has raised their prices a little bit over the past year, but nowhere near what MailChimp is. I love MailChimp’s UI and everything about their software, but their pricing is really high. Especially if you just run a casual newsletter or have a small list.

        Mailerlite does have easy embeds you can use, but they add external requests to your site. I’m pretty OCD about performance, so I use a plugin for the subscribe form. This has a Mailerlite integration and allows me to host everything on my own server/CDN.

        Hope that helps!


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