I have had people ask me what exactly my Twitter strategy is and what I am actually doing every day on Twitter. So I thought I would write up a post showing you exactly what I do. Feel free to copy my strategy step by step! And the great thing is every tool I am using is completely free.
Twitter is currently my favorite social network. It drives more traffic to my site than all the other social networks combined and I have made a ton of new connections on Twitter. I have gotten interviews via Twitter, guest blogs post, you name it.
August 2014 (before using the strategy)
March 2015 (after new strategy 6+ months)
My Twitter Growth
Yes I increased the number of tweets I have, but that is also part of the strategy. Going from 169 new followers to a consistent 400+ new followers per month is awesome growth in my opinion. My goal now is to get a minimum of 500 new followers per month, or 6,000 per year. Remember this strategy is completely free. Feel free to spend us much time on it as you want. You could easily double or triple the growth I have had if you spend more time on it. The sky is the limit.
But I am not just following random people, this is very niche specific which attributes to more RTs, Favs, clicks, and traffic to your website. I will explain more below.
ManageFlitter – Unfollow Those Not Following Back (3 minutes)
I usually do my Twitter related items in the late evening. The first thing I do is login to ManageFlitter (note I am using the free version for everything I do). If you want to go above and beyond I have tried the premium version in the past and it is amazing. I am using ManageFlitter primarily to unfollow people not following me back. Why do I do this? Well there is a limit Twitter puts on how many people you can follow based on your ratio. So anyone not following me back after a while I remove so that I can keep following people who follow me back, which will then help share my content.
In ManageFlitter simply hover over “Manage” and click on “Unfollow.”
On the left hand side click on “Not Following Back.” Then you will want to change the order. In the pro version you can actually hide those who you have recently followed in the last 30 days. But in the free version simply click on “Order” and change the “Follow Order” so that it is showing the people you followed first (or rather weeks/months ago).
Then you can click down the list to “Unfollow” people. That’s right I still can’t get Stuart to follow me! I won’t give up though. If you pay for the premium version you can actually batch select everything and use their remote processing service to automate the unfollowing.
Then on the left hand side I click on “No profile image” and repeat the above process. If they haven’t bothered to set a profile image then most likely it is just a spam account.
Feedly – Sharing Out Content (7 minutes)
The next thing I do is bounce over to Feedly to start scheduling out some articles to Twitter. I use Feedly along with Buffer to do this. I am sharing all of my collections publicly, so feel free to add them to your collections. http://feedly.com/brianjackson
I then browse through my collections and scan for good articles. Note, I do read a lot of what I share and am not counting this in the time above. Partially because I read for entertainment. Over time you can easily spot quality content without having to read everything.
Once I find one I like I open the article in a new tab. You can do this by either pressing your middle mouse button or right clicking and selecting “open in new tab.”
I then click on their twitter icon to share out their article. However I am not sharing it to Twitter right now. I am simply opening up the window to share it so I can copy their @twitter username. So I copy their twitter username to my clipboard and head back to my feedly window.
I then click on the “buffer” icon on the article in Feedly.
I then add my hashtags (2 hashtags has been proven to be the best number) and paste their twitter name. Mentioning the writer can greatly increase your reach and RTs. Note, I also recommend adding images to some of your tweets. I try to do 1 image for every 3 tweets. So during step 2 above I would also save out their featured article image to my desktop and then upload it here in step 4 by clicking the camera icon. And click on the “Add to Queue” when you are ready to send it to your Buffer queue.
You will also notice that I don’t have any Facebook accounts or pages connected to my Buffer account. That is because I simply use my IFTTT recipe below to automate whatever I tweet to go to my FB page, not including RTs or replies. Facebook is pretty much dead in my opinion, but this allows me to keep it alive and still get some traffic without spending any additional time. I have published my IFTTT recipe below for you to use.
Also note, after analyzing my top recent tweets the ones with the most RTs and clicks were the ones with images attached. If you aren’t adding images you are hurting yourself. See some of my examples below.
This one above happened to be with an animated gif. I have noticed that animated gifs do really well! There is a little trick you have to do, but you can easily send them to buffer: https://brianjackson.io/post-animated-gif-twitter-buffer/
Tweetdeck – Following New Followers in my Niche (3 minutes)
I then head over to Tweetdeck to start following those in my similar niche who have followed me. This is very important, you want to build a following base of people with similar interests. If you take a look at your Twitter Analytics you can see what yours currently is. Here is a screenshot of mine.
I scan through my new recent followers. What I usually do is simply scan their bio. 99% of the time that is usually enough to tell if they have your same interests. Otherwise you can also click into their profile.
I then click on the little head and click on “Follow from accounts…” and select my Twitter account to follow the person.
If I have time I also go through and anyone who has shared one of my articles I also “favorite the tweet.” You can also go one step further and thank them.
Using Buffer to Schedule my Retweets (2 minutes)
The last thing I do is I scan through people who have shared my blog posts and I schedule them for a retweet. You can’t schedule RTs within Tweetdeck so here is a little trick for you.
In Tweetdeck, click on the “time” when someone share your article. This will open the tweet up in a new window.
Now if you have the Buffer extension installed you will see a little Buffer icon at the bottom of the tweet, click on that.
You can then add the RT to your buffer queue! This is awesome because if you are doing this procedure every night you don’t want to simply retweet a whole bunch of things all at once. This way you can schedule all the RTs and then even go back into Buffer and drag them around and scatter them between your normal tweets.
And that’s it! Basically I repeat this same process every day. Or as often as I can get around to it. It seems like a lot, but can easily be done in 15 minutes or less once you get the hang of it.
Also make sure to check out this awesome video from Robbie on how he got 1,048 new followers and increased his Twitter referral traffic 159% in 3 hours.
As always feel free to leave your comments below!
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