How I stay sane and productive among social media distractions

Social media is growing faster than we can even keep up. And that’s not necessarily a good thing. We’ve seen some of the worst of humanity come through during the pandemic and the election. And clickbaity titles and thumbnails have grown to an outrageously annoying high. It can be beneficial and even entertaining to use platforms like Twitter and Facebook, but there is always a healthy balance you have to keep.

Today I want to share a few quick tricks I use to stay sane and productive amongst all of the social media distractions. Some of the ways I use social media might surprise you, as my approach can be very one-sided at times. But I do it for my mental health, and of course, so I can get work done.

UnDistracted Chrome extension

The free UnDistracted Chrome extension is fantastic, and I’ve been using it for years. The extension helps hide all the distracting sections on social media sites like Twitter, Facebook, LinkedIn, etc. You can also block entire sites for a period of time. I use social media for work, so I like to leave them accessible but remove all the distractions and clutter (typically all the clickbaity titles, what’s trending, news boxes, etc.).

My Twitter settings

On Twitter, I have the following settings toggled on:

  • Hide Timeline
  • Hide Trends
  • Hide Who to follow
  • Hide Topics to follow
Block Twitter settings
Block Twitter settings

The above settings result in my Twitter looking like this. As you can probably guess, I mainly use Twitter just to compose my tweets.

Twitter distractions hidden
Twitter distractions hidden

I then use TweetDeck to respond to customers, comments, and direct messages. I’ll dive into how I follow others on Twitter further below.

My Facebook settings

On Facebook, I have the following settings toggled on:

  • Hide Feed
  • Hide Watch Feed
  • Hide Marketplace
  • Hide Stories
Block Facebook settings
Block Facebook settings

The above settings result in my Facebook looking like this.

Facebook distractions hidden
Facebook distractions hidden

My LinkedIn settings

On LinkedIn, I have the following settings toggled on:

  • Hide Feed
  • Hide Messaging popup
  • Hide LinkedIn News
Block LinkedIn settings
Block LinkedIn settings

The above settings result in my LinkedIn looking like this.

LinkedIn distractions hidden
LinkedIn distractions hidden

There are a few instances on Facebook and LinkedIn where I might have to temporarily turn off a filter. To do this, I just hit “Pause for 5 minutes” in the extension.

Pause distraction filters
Pause distraction filters

Some of you might be thinking that this is a very one-sided approach to social media. And it is. But I’ve found it works well for me. I don’t see what’s trending; I don’t see news or any of the other junk that goes along with social media.

I’m also only a member of two Facebook groups. I’ve found many times that Facebook groups are just a waste of time. Or they can be toxic. I realize they are beneficial for some. But I’d rather answer a question or ticket with a person one-on-one instead of dragging out a conversation for days (which usually happens in Facebook groups).

Now don’t get me wrong. I love interacting with folks on social media. If you’ve ever reached out to me, you’ll know that I always respond!

uBlock Origin Chrome extension

Another Chrome extension I use is uBlock Origin. This is by far one of the best ad blockers available, both in terms of usability and performance. Some adblockers use an insane amount of memory and CPU; uBlock Origin does not.

One reason I use it is to block ads that show up everywhere (sidebars, headers, etc.). But one of the things I love the most is its ability to block YouTube ads. I enjoy watching a video on crypto from time to time, so not seeing any ads makes it much more enjoyable. I haven’t seen a YouTube ad for years. And if I like a video, I’ll try to share it on social media to help the content creator still.

Feedly

Another tool I use extensively is Feedly. It’s a powerful way to aggregate and read everything from newsletters, tweets, Reddit threads, etc. And the best part is, you can do it without all the noise. There is a free version, but I use the Pro+ plan, and it’s worth every penny. The web UI and mobile app are both very polished.

Feedly
Feedly

Here are just a few of the many things I use it for:

  • Subscribe to all my email newsletters. It generates a unique email address so you can sign up for a newsletter, and then it ports it into Feedly for reading. This way, I keep my Gmail inbox clear!
  • Follow Twitter accounts.
  • Follow Reddit boards.
  • Have a separate category for RSS feeds to follow changelogs of tools and software I use.
  • Port in new synthwave music releases from MusicButler feeds and Bandcamp.

Everything is categorized. For example, I have categories for investing, WordPress, tech, Mac, music, gaming, blogging, marketing, SEO, social media, blogging, and more.

Another feature I love in Feedly is the ability to train “Leo.” This is what they call their bot that runs all different types of automation within your Feedly account.

For example, many crypto folks also talk about vaccines and mandates because the crowd is very anti-government. And I don’t want to hear any of that. So I add filters that automatically mute these tweets, so I never see them. This way, I only see the content I want and silence all the controversial or depressing topics.

Feedly Leo filter
Feedly Leo filter

Leo does all sorts of stuff. Such as deduplication, so I never see the same article if multiple blogs picked up the same story. It also lets you prioritize keywords and set up web alerts. This is great for tracking brand name mentions across the web.

Feedly is the perfect way to keep up with all of my reading, content from people I’m following, newsletters, etc. It helps me eliminate all the clutter and noise (no ads). Pair that with the Leo bot; it actually gets smarter the more you use it.

My phone is off limits

That’s right; I don’t have any social media apps on my phone. I believe there is a time and place for these types of apps, and I prefer not to have the distraction, especially when I’m out and about running errands or taking a break from work. That means I never have to worry about push notifications either.

The one exception is that I do have the Feedly app installed. This means I can still do all of my reading, just no interacting. If I do stumble across something worth sharing, I bookmark it for later when I’m back at my desk.

Summary

Those are just a few quick tricks I use to stay away from all the social media distractions. It allows me to be more productive and focus primarily on marketing my business. It also helps with my mental health. It’s OK to keep up with current events, but I think everyone can agree that throughout 2020-2021, sometimes you just need a break.

Are there any tricks you use to lockdown or silence social media distractions? I would love to hear them!

Brian Jackson

I craft actionable content and develop performance-driven WordPress plugins. Connect on Twitter or subscribe to my newsletter (once a month, no spam).

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