Convince Your Client They Should Be Using WordPress Over Another CMS

WordPress CMS

Do you ever work with clients that are running Joomla or their own custom Content Management System? (CMS) Do you wish you could convince them to migrate to WordPress, or maybe they just need a good reason?

Below is a list I have compiled to use as a selling point for WordPress to hopefully convince your client that they should at least be considering WordPress.

WordPress is Free and Used By More Than Any Other CMS

WordPress is used by 58.5% 60.6% of all websites that use a CMS (http://w3techs.com/technologies/details/cm-wordpress/all/all)  This is 20.1% 25.2% of all websites.

W3Techs - World Wide Web Technology Surveys

WordPress is the most customizable CMS platform available on the market today

If a customization is needed, this can be done very quickly. There are more WordPress developers available than on any other platform (checkout Freelancer if you can’t do it yourself). If a customization is needed in another CMS platform, the turnaround time could be much longer and might not even be possible.

Freelancer

The WordPress Community has thousands of plugins to help make your life easier

According to the WordPress plugin directory there are currently over 27,000 plugins available. And most of them are free. http://www.wordpress.org/plugins/

WordPress Plugin Directory

The WordPress Community has thousands of themes available, both free and premium

My favorite places for premium WordPress themes are themeforest and mythemeshop. Also make sure to checkout the free theme directory (over 2,000).

WordPress is One of the Easiest Platforms to Rank on Search Engines

With the free All In One SEO Pack or free WordPress SEO plugin, WordPress is very easy to rank.

WordPress SEO

Automated Ways to Check for Broken Links

With the free Broken Link Checker plugin, set it up to email you whenever there are new broken links detected.

Automated ways to Build Sitemap Files

My favorite free plugin is still Google XML Sitemaps. Install the plugin, and let it update your sitemap file whenever a post or page is updated.

Google XML Sitemaps

Automated ways to Build Video Sitemaps

Google XML Sitemap for Videos is a free plugin to generate a video sitemap.

Automated ways to Build Image Sitemaps

Google XML Sitemap for Images is a free plugin to generate an image sitemap.

Automated ways to post to social networks when new contents is posted

There are many free plugins available to auto post to social networks when new content is posted. Two of my personal favorites are NextScripts: Social Networks Auto-Poster and 1-click Retweet/Share/Like.

Social Networks Auto-Poster

Automated ways to setup Email Campaigns straight from RSS feeds

This is very useful for bloggers, and in fact I use this myself on my blog. Easily setup widgets to have your visitors signup for your newsletter and let your new content go out to thousands without having to do any work. MailChimp and Aweber both offer this. Read MailChimp’s RSS-to-Email tutorial. Watch Aweber’s “Email Your Blog Articles” demo.

MailChimp

Setup 301 redirects when migrating sites without messing with your .htaccess file

My favorite free plugin for this is Simple 301 Redirects.

WordPress ping sites to notify them if there is new content available.

Take advantage of the WordPress update services. Here are two recommended Ping lists: ShoutMeLoud Ping List & my WordPress Ping List.

WordPress is Easy to Use for All Ages

I have worked with clients in all age groups and no matter how tech savvy they are, they have all learned it and were posting their own content within a week’s time on their own.

Conclusion

Hopefully some of the reasons above have helped you make a more informed decision when choosing a CMS platform. WordPress is a fast, efficient, and cost effective solution to develop and build websites on. If I forgot anything, please feel free to comment below.

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