As a website designer or developer, you understand the myriad of benefits of using WordPress as a content management system (CMS.) Unfortunately when it comes time to recommending WordPress to your clients, you may not always be preaching to the choir. With an increasing number of website CMS platforms available on the market, why should your clients choose WordPress?
You’ve probably had this experience — when you enthusiastically went into the nuances of how the technology works and why it’s the best option for your clients, their eyes glazed over and after your 15-minute monologue they continued to ask you about the 7 other options they came upon in their research.
To make sure your clients understand the benefits of using WordPress, you need to step out of the “bubble” and articulate the benefits from your clients’ perspective.
Why Use WordPress – 5 Ways to Convince Your Client
Here are a few benefits your clients can surely get on board with:
1. WordPress Gives You More Control
Unlike proprietary platforms, there are very few restrictions and limitations in the use of a self-hosted WordPress sites since the platform is open source. Your clients are free to host their sites anywhere and anyway they choose without worrying that if something happens to the business that builds the platform, their website will disappear into the ether. It also means that the client is not tied to a particular developer — they have full access to edit their sites, and they can have as many or as few people working on it as they choose.
This may sound like a scary thing to tell your clients. However, they’d most likely appreciate the fact that you’re looking out for their interests, and that’d help you build more trust and a better relationship with them. Gone are the days when a developer could hold a client hostage by withholding access to a website’s CMS, and the client has to pay the developer every time a change needs to be made. It’s very easy to manage and update a WordPress site even with no technical background. If you can type and click a mouse, you can pretty much do the day-to-day maintenance of a WordPress site.
Your clients will have complete control of their content. There will be much fewer moments of panic because a last-minute change needs to be made to some copy or an image, and the developer is not available.
2. WordPress Makes Adding Functionalities a Breeze
In the world in which technology is fast-evolving, it no longer makes sense to throw a bunch of money into building an elaborate backend system with all the bells and whistles a client may need 3 years down the road.
There are close to 48,000 WordPress plug-ins, mostly low or no-cost, that allow site owners to add functionalities in a “just-in-time” manner so they can leverage the latest marketing strategies and technology at a fraction of the cost.
This doesn’t mean you’ll become obsolete. Too many plug-ins can bog down a website, and any client who has tried to get a complicated plug-in to work can tell you the difference between pulling his hair out and a perfectly functioning website could be one little checkbox.
Your job is to become the trusted advisor to help your clients choose the appropriate plug-ins and in some cases, customize them to optimize design, user experience and functionality.
3. WordPress Makes Content Marketing and Inbound Marketing Easy
Started out as a blogging platform, WordPress makes integrating a blog to a website as easy as a few clicks of the mouse. This makes implementing content marketing and inbound marketing strategies much more cost-effective for your clients.
Not only that, WordPress has quite a few advantages when it comes to SEO — e.g. the use of title and heading tags, the ability to easily add alt tag for images, the generally fast load time, the ease to comply with Google’s mobile optimization standard, and the many SEO optimization plug-ins available — which increases the website’s ability to drive quality traffic and generate leads.
4. WordPress Offers Peace of Mind
With an army of developers constantly updating the platform and the many plug-ins available to help improve security, your clients can rest assure that if they’re up-to-date with their themes and plug-ins, as well as taking a few commonsense precautions, their websites are relatively secure. Of course, nothing is 100% bulletproof on the Internet. You can, however, offer added value by looking out for your clients, e.g. by helping them keep current with their software and plug-ins, or offering valuable information on how to keep their website secure.
5. WordPress Gives You Room To Grow
WordPress platform offers flexibility and scalability. WordPress as a content platform allows your clients to set various user status so multiple people can contribute posts while your client maintains complete control over the publishing of final content. This makes managing content and version control much more efficient as a website grows.
With its multi-site capability and theme-based structure, your clients can replicate similar sites within a matter of days with a fraction of the initial investment. This makes localization very cost-friendly. And if your clients have the big ambition to establish a sizable online presence, they’re in good company. Did you know that Time.com, Forbes.com, and CNN run on WordPress platform? How about large sites with millions of view a day, such as Mashable and TechCrunch? You guessed it, they’re using WordPress as CMS as well. Check out these top 125+ sites all dominating the web with WordPress.
Make It About Your Client
The five advantages above are just some common reasons you can use to persuade your clients to choose WordPress as a CMS platform. The best way to convince your clients is to listen to their individual needs, and explain from a user’s perspective how the functionality of a WordPress website can be the best solution for them.
When you offer unbiased information and recommendations, you’re building trust with the client and making them more likely to work with you. Your turn – what’s your experience in convincing clients to use WordPress? Which reasons here do you find most compelling for clients? Leave a comment below and share your experience.