Increase your CTR Right Now with Google Knowledge Graph

Google just recently released instructions on how to easily customize your knowledge graph listings both for personal search results and branding results. What is the knowledge graph? Basically it is the information that shows on the right hand side when you search in Google. This comes as a result of the updates to the new structured data testing tool. It only takes a few minutes to setup and it can dramatically increase your CTR! Any time Google lets you take up more screen space in SERPs for free it really is a no brainer. This is great for brands and for bloggers.

There are three important pieces of information you will want to add. Click on one of the tutorials below to jump to that section.

• Update Your Logo in Google Knowledge Graph
• Update Your Phone Number in Google Knowledge Graph
• Update your Social Media Profiles in Google Knowledge Graph
• Updating All Three with One Statement

I am going to be using Google Tag Manager to update this information. If you haven’t yet started using Google Tag Manager then I suggest you first check out my tutorial The Complete Google Tag Manager Tutorial (8 Scripts in 1) as it will simply your life. If you aren’t using Google Tag Manager simply add the tag(s) to the header/body of your site.

Update your Logo in Google Knowledge Graph

Skip to the end if you want to see an example statement of all three combined.

Step 1

In Google Tag Manager click into your site’s container and we are going to create a new tag.

Step 2

Click on “Custom HTML Tag.”

Step 3

Select “All Pages” and click on “Continue.”

Step 4

I am going to name the Tag “SERPs Logo” and then input the following code:

<script type="application/ld+json">
  {
    "@context": "http://schema.org",
    "@type": "Organization",
    "url": "http://www.example.com",
    "logo": "http://www.example.com/images/logo.png"
  }
  </script>

You will want to replace the URL and the Logo path with your information. See additional syntax here: https://developers.google.com/webmasters/structured-data/customize/logos

Then click on “Create Tag.”

Step 5

Then in the top right hand side you will want to click on “Publish.” This will publish your container.

Step 6

Now we need to go over to the Structured Data Tool and test your site. Make sure to clear the cache on your website first. Click on “Fetch URL” and input your domain. Then click on “Fetch & Validate.”

Step 7

Then on the right hand side if everything worked you should see an “All Good” in green. And you can expand it to verify it is pulling the items you just added.

Update your Phone Number in Google Knowledge Graph

Skip to the end if you want to see an example statement of all three combined.

Step 1

In Google Tag Manager click into your site’s container and we are going to create a new tag.

Step 2

Click on “Custom HTML Tag.”

Step 3

Select “All Pages” and click on “Continue.”

Step 4

I am going to name the Tag “SERPs Phone” and then input the following code:

<script type="application/ld+json">
{ "@context" : "http://schema.org",
  "@type" : "Organization",
  "url" : "http://www.your-company-site.com",
  "contactPoint" : [
    { "@type" : "ContactPoint",
      "telephone" : "+1-401-555-1212",
      "contactType" : "customer service"
    } ] }
</script>

You will want to replace the URL, Telephone, and ContactType with your information. Note: you have to have the country code. So for US you have to have the +1 otherwise you will get an error when testing. See additional syntax here: https://developers.google.com/webmasters/structured-data/customize/contact-points

Then click on “Create Tag.”

Step 5

Then in the top right hand side you will want to click on “Publish.” This will publish your container.

Step 6

Now we need to go over to the Structured Data Tool and test your site. Make sure to clear the cache on your website first. Click on “Fetch URL” and input your domain. Then click on “Fetch & Validate.”

Step 7

Then on the right hand side if everything worked you should see an “All Good” in green. And you can expand it to verify it is pulling the items you just added.

Update your Social Media Profiles in Google Knowledge Graph

Skip to the end if you want to see an example statement of all three combined.

Step 1

In Google Tag Manager click into your site’s container and we are going to create a new tag.

Step 2

Click on “Custom HTML Tag.”

Step 3

Select “All Pages” and click on “Continue.”

Step 4

I am going to name the Tag “SERPs Social” and then input the following code:

<script type="application/ld+json">
{ "@context" : "http://schema.org",
  "@type" : "Organization",
  "name" : "Your Organization Name",
  "url" : "http://www.your-site.com",
  "sameAs" : [ "http://www.facebook.com/your-profile",
    "http://www.twitter.com/yourProfile",
    "http://plus.google.com/your_profile"]
}
</script>

You will want to replace Name, URL, and Social URLs with your information. See additional syntax here: https://developers.google.com/webmasters/structured-data/customize/social-profiles (such as personal profiles instead of brand)

Then click on “Create Tag.”

Step 5

Then in the top right hand side you will want to click on “Publish.” This will publish your container.

Step 6

Now we need to go over to the Structured Data Tool and test your site. Make sure to clear the cache on your website first. Click on “Fetch URL” and input your domain. Then click on “Fetch & Validate.”

Step 7

Then on the right hand side if everything worked you should see an “All Good” in green. And you can expand it to verify it is pulling the items you just added.

Updating All Three with One Statement

Step 1

In Google Tag Manager click into your site’s container and we are going to create a new tag.

Step 2

Click on “Custom HTML Tag.”

Step 3

Select “All Pages” and click on “Continue.”

Step 4

I am going to name the Tag “SERPs Graph” and then input the following code (all of them combined into one statement):

<script type="application/ld+json">
{ "@context" : "http://schema.org",
 "@type" : "Organization",
 "name" : "OKay Marketing",
 "url" : "https://brianjackson.io",
 "logo": "http://www.example.com/images/logo.png",
 "contactPoint" : [
 { "@type" : "ContactPoint",
 "telephone" : "+1-602-832-5728",
 "contactType" : "Sales"
 } ],
 "sameAs" : [ "http://www.facebook.com/okaymarketing",
 "http://www.twitter.com/okay_marketing",
 "https://plus.google.com/+Okaymarketing"]
}
</script>

You will want to replace the information with yours.

Then click on “Create Tag.”

Step 5

Then in the top right hand side you will want to click on “Publish.” This will publish your container.

Step 6

Now we need to go over to the Structured Data Tool and test your site. Make sure to clear the cache on your website first. Click on “Fetch URL” and input your domain. Then click on “Fetch & Validate.”

Step 7

Then on the right hand side if everything worked you should see an “All Good” in green. And you can expand it to verify it is pulling the items you just added.

As always feel free to leave your comments below.