A Little SEO Keyword Research Increased Reach by 170%

I’m curious how many of you can honestly say that you do any keyword research before writing a lengthy blog post? If the answer is no, you might be wasting a lot of time. You could be putting in a lot of effort and seeing no returns. Keyword research can be very quick and is essential to dominating both your SEO and content marketing goals.

[alert-note]So many people ask me, “Why is my good content not getting traffic?” A lot of it comes down to keyword research.[/alert-note]

Keyword Research in Title Example

As we all know the title matters a lot when it comes to SERPs and is part of what Google considers a ranking factor. Meta descriptions are not used as part of the ranking algorithm but rather they are a way to increase your CTR. Neil Patel wrote a great article on this: How To Write A Meta Description That Gets Click-Throughs

Here is a personal example. I recently published a post on my blog about a great new agency tool I have been using: https://brianjackson.io/adwords-reporting-tool-agency-missing/

I was originally going to title it: “The Ultimate PPC Reporting Tool Your Agency is Missing” because that really describes well what the tool is and who I am targeting. However after running search volume queries and looking at the data this is what I discovered.

I would be targeting the following keywords with the title above:

  • PPC Reporting 110 global searches
  • PPC Reporting Tool 30 global searches (long-tail keyword)

ppc reporting keyword volume

ppc reporting tool keyword research

So as you can see, those both don’t have very many searches globally (and low KEI) and it would probably would have been a waste of time if I am wanting to get organic traffic.

Changing up my Keywords After Analyzing Data

So instead, after analyzing the data I decided to change up the keywords I was targeting in the title. After a minute or two of jotting down some alternate keywords I decided to change the title to: “The AdWords Reporting Tool That Your Agency Is Missing

Now even though it is more than just an adwords tool, you can see below that there are many more searches for these keywords below. Don’t just assume people are searching for things!

  • adwords reporting 210 global searches
  • adwords reporting tool 170 global searches (long-tail keyword)

adwords reporting keyword

adwords reporting tool keyword volume

I can easily explain in my post that is an all around PPC tool, not just an adwords tools.

[alert-note]But from the data above, just doing 5 minutes of keyword research I increased my potential audience from 140 searches per month to 380 searches per month (170% increase) More than double.[/alert-note]

The volume is higher and the competition is still fairly low. I am technically also targeting “reporting tool” but the volume on that is pretty high, the term is very broad, and the competition is pretty steep, so I left that out of results in my test.

And guess what? The post generated 2 leads within the first couple days. So I highly urge you to do a little research before you put a whole lot of work into a post. It can be as little as 5 minutes of work and it can make a world of difference. As I always say, “Work Smarter, Not Harder!” And that is only on one post. If you do a little research on every post you publish it will add up over time and greatly affect your organic traffic and reach.

Great SEO Keyword Research Tools

Free Tools:

Premium Tools:

I personally use all three of these tools below on a regular basis and highly recommend them.

Keyword Research Tutorials

If you are looking for some great tutorials on keyword research I highly recommend the two following ones:

As always I would love to hear what you think below!

Brian Jackson

I craft actionable content and develop performance-driven WordPress plugins. Connect on Twitter or subscribe to my newsletter (twice a month, no spam).

20 thoughts on “A Little SEO Keyword Research Increased Reach by 170%”

  1. Hmm.. now I’m re-thinking the title of my upcoming blog post. If you have any tutorials on keyword research or have links to some good tutorials please share :)

    • Hi David,
      I don’t have any tutorials on this yet however I am writing some right now. In the meantime I have added some links above in the post to some tutorials I recommend :)

    • Thanks for your comment Usman! I agree, that is why I always include long-tail keywords in my titles :) Way less competition and the traffic adds up quickly over time.

  2. Hi Brian,

    thanks for the great article! I totally agree with you on the importance of keyword research as well as their prioritization and monitoring in the lon run. This can indeed give your content the competitive edge. For anyone looking for free keyword research tools here’s my Top 10: http://blog.linkbird.com/en/content-marketing/10-best-free-keyword-research-tools-content-marketing/. It can also be helpful to use various tools during the research process for maximum inspiration.

    Regards, Fenja

    • Thanks for your comment and the share Joomla! Ya it really should be obvious but even I have to remind myself to do keyword research. Even if it is just 5 minutes it is well worth it. What I think might be an awesome title or keyword might be completely the opposite after looking at the data.

  3. “Don’t just assume people are searching for somethng”…really love that. I totally agree with you on that. Here is a post on linkbird blog http://bit.ly/1BsXD8Y, i really enjoyed as it explained some great stuff about knowing the questions your prospects and those looking for you are asking, so as to know what exactly to give them.

  4. Pingback: [FREE Semrush Pro] How to do keyword research with Semrush?
  5. Hi Brian Thanks a lot for sharing this with us :) I’m a Seo newbie, so I have a little question for you. Do you think one should also use keywords through the whole of the post, more than once? Or is it just an old pratice? Thanks a lot if you can answer it :)

    • Hi Chiara! I don’t pay attention to keyword density anymore. Make sure the keyword is in your title, URL, and once or twice in body content. That’s about all I do anymore Just write the rest of your post naturally. Keyword stuffing can actually do more harm then good.

    • It is pretty great. It is based on PR, TF, CF, IP of top 10 Google SERP pages. I have had a paid plan now for almost 2 years, ever since they launched. It’s one tool that never closes on my computer.

  6. Brian, if you’re looking for future post ideas, I would love to know the process you follow when doing keyword research and how you use each of the three tools you mentioned: SEMrush, KW Finder, and Longtail PRO.

    • Hey Chad! I need to update this post… but yes I think what I will do is how I research a post from start to finish.


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