It’s always good to go back to the basics sometimes. The readers of this blog range from beginners to advanced marketers. One thing that all of us sometimes forget when launching a new PPC campaign (account) is to link the Google AdWords account with Google Analytics. So I am going to show you how! Make … Read more
Conversion Tracking in WooCommerce We all know the important of tracking your conversions properly. I have been receiving quite a few questions about how to setup conversion tracking in WooCommerce, especially on my How to Insert the Facebook Conversion Pixel in WordPress post. There is a great new WordPress plugin out that will allow you … Read more
Enable UTM Tags in Bing Ads As most of you know today Bing Ads finally added auto-tagging for their URLs so you no longer have to use a third party tool. This is great news for everyone! Follow the steps below to enable this so it automatically adds the UTM parameters on to the end … Read more
Looking for another way to save some money on your PPC budget? Have you ever checked to see how many people within your own company are clicking on your ads? You might be surprised. A lot of people, even trying to access their own companies website, don’t even bother typing in the domain URL, they … Read more
Increasing your Click-Through Rate on the Display Network We all know the click-through rate (CTR) and conversion rate on the Google Display Network (GDN) is always a lot lower than the search network traffic. However, there are many things you can do to increase the CTR and quality of clicks. Below we will be going … Read more
Bing Conversion Code in WordPress We all know tracking conversions is crucial to your advertising campaign’s success. In our last article we wrote about how to insert the Facebook Conversion Pixel in WordPress. This time we are going to show you how to insert the Bing Conversion code in WordPress. This allows you to pick … Read more
Flappy Bird might be dead, but that doesn’t mean there isn’t another mobile app sipping away at your budget! When was the last time you took a look at your display network traffic placements? If you don’t remember, well that means it has been too long. A lot of your budget might be being wasted … Read more
AdSense may not be the best for your site. In fact, I’ve made more money from other networks. Check out these 4 AdSense alternatives I’ve used.
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