How to Add an Account to MCC in Google AdWords

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Add Account to MCC in AdWords Google AdWord’s My Client Center, also know as MCC, is a powerful tool for large advertisers and third parties, that allows you to manage multiple AdWords accounts quickly and easily from a single location. I can’t even tell you how many times I bounce between my accounts and my client’s accounts … Read more

The Complete Google Tag Manager Tutorial (8 Scripts in 1)

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Google Tag Manager is a great free tool from Google that allows you to combine all of your tracking and analytic scripts into one management interface. This can be great for marketers who don’t have access to their website. This means they no longer have to work with IT or their webmaster to update their … Read more

How to Increase the Billing Threshold in Google AdWords Beyond $500

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Increase AdWords Billing Threshold In Google Adwords when you setup automatic payments you are billed when you reach the billing threshold. The billing threshold works in tiers and keeps raising until you hit $500 in spend. Billing Tiers $50 $200 $350 $500 Once you hit $500 in spend you will automatically be billed every time you reach … Read more

Bing Enhanced Sitelinks Adds Four Extra Lines in SERPs

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Bing Enhanced Sitelinks As you might have heard Bing finally released Enhanced Sitelinks. If you are advertising on Bing I highly suggest you go through all your campaigns and add the enhanced sitelinks as this will give you an edge over your competition. This allows for some ads to show an additional two lines of … Read more

How to Link Google AdWords with Google Analytics

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It’s always good to go back to the basics sometimes. The readers of this blog range from beginners to advanced marketers. One thing that all of us sometimes forget when launching a new PPC campaign (account) is to link the Google AdWords account with Google Analytics. So I am going to show you how! Make … Read more

Should You Bid On All Three Match Types in AdWords?

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This question comes up time and time again with everyone I chat with who is trying to run a successful AdWords campaign. And the short answer is no. There are three major match types when it comes to bidding. Broad Match, “Phrase Match”, and [Exact Match]. Broad Match This is the default matching option. With … Read more

How to Setup Conversion Tracking in WooCommerce

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Conversion Tracking in WooCommerce We all know the important of tracking your conversions properly. I have been receiving quite a few questions about how to setup conversion tracking in WooCommerce, especially on my How to Insert the Facebook Conversion Pixel in WordPress post. There is a great new WordPress plugin out that will allow you … Read more

Save Some of Your Budget by Excluding Categories on your GDN Campaigns

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Improve your GDN Campaigns If you are running Google Display Network (GDN) campaigns you should be excluding certain categories, otherwise it is money down the tubes. A lot of people seem to miss this easy setting. GDN campaigns can be tricky and usually always convert less than search campaigns. Follow the instructions below to exclude … Read more

How to Enable UTM Tags (URL Auto-Tagging) in Bing Ads

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Enable UTM Tags in Bing Ads As most of you know today Bing Ads finally added auto-tagging for their URLs so you no longer have to use a third party tool. This is great news for everyone! Follow the steps below to enable this so it automatically adds the UTM parameters on to the end … Read more